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OCPRSA Answers the Call to Help Orange County Nonprofit Working Wardrobes

by Elena Bosch, OCPRSA Community Service Chair In the early morning hours of Sunday, Feb. 2, a four-alarm fire engulfed one of the area’s most prominent nonprofits, Working Wardrobes, destroying the Irvine-based headquarters and three decades of history helping job seekers find stable employment and job training. Many members of our OCPRSA community were contacted […]

Announcing the 2020 OCPRSA Board of Directors

Congratulations to Our New Leadership Board Officers President Charla Batey, MBA, APR Cox Communications President-Elect Justine Houston-Brown Rocket Science Immediate Past President Ted Nguyen, MPA Orange County Transportation Authority Treasurer Patty Conover Bank of America Secretary Brittney Holbrook KBS Returning Directors-at-Large James David Alley Orange County Business Council Programs Co-Chair Elena Bosch HSF Affiliates LLC […]

Recap: How Diversity Shapes Culture and Influences Buying-Power

With six generations flexing their buying power in the marketplace at the same time, organizations need an employee base that is just as diverse, according to Jessica Kimball, human resources strategy leader at Mattel, Inc. Kimball was one of the featured speakers at the Orange County Public Relations Society of American diversity event, “How Diversity […]

YoPro “Meet the Agencies” Event

OCPRSA’s Young Professionals Group (Yo-Pro) hosted the “Meet the Agencies” event on Thursday, May 30, featuring leaders from top Orange County marketing and PR agencies. This event at California Southern University in Costa Mesa, Calif. was intended to advise those starting their careers in public relations and marketing. Panelists were Kristin Daher, president and chief […]

Receiving More by Giving Back

By Elena Bosch, OCPRSA Community Service Chair It was a hazy Saturday morning in Costa Mesa as I approached the doors that would open my heart and a universe of possibilities forever. It was my first of what would be several PR Gives Back events hosted by OCPRSA that I would attend and one that […]

The Power of Mentorship

By Dani Ganley, OCPRSA YoPro Committee Member As many PR veterans can attest to, the first few years of your career can be challenging, and if you have the right tools, just as fulfilling. OCPRSA’s Young Professionals “YoPro” group offers a place where young professionals and recent graduates can learn and grow in the PR […]

Earning the APR is More Than a Spring Affair

April dictates lighter jackets, baseball and apple pie. It’s also APR month — not the financial term, but Accreditation in Public Relations. This month, communications professionals across the country are aspiring to add this three-letter credential to their moniker. Perhaps they are seeking a promotion, a way to refresh a bachelor’s degree (my reason) or […]