The Source


Event Recap: “News-ing” Your Copy for Breakthrough Releases and Pitches

During a writing workshop led by prominent writing instructor and author, Jack E. Appleman, APR, attendees participated in challenging writing exercises and were even able to submit copy for Jack’s real time review. Here are a few takeaways from the event: Always be newsy:○ Recognize your challenges in breaking through and getting the media to […]

Event Recap: Turning Data into Actionable Information

Did you miss the OCPRSA program, Turning Data into Actionable information? This program presented by John Novaria, former journalist turned Principal of Novaria Communication, is filled with valuable information on how to leverage data to tell stories that generate media interest, communicate effectively, raise consumer awareness of critical issues along with overcoming challenges of social […]

April is APR Month

The APR opens doors. April is APR Month, and as a PRSA member who has earned the right to place this true mark of distinction after their name, you know well that it signifies to employers and the communications community that you possess the knowledge, skills and abilities to succeed as a public relations professional. […]

PR Gives Back Helps Nonprofits Think Outside the Box

By Carly Owens “By attending PR Gives Back, you meet communications professionals that help you think outside the box when it comes to creative and useful tools and resources to incorporate in your communication strategy.” ––Aileen Capelle, marketing manager at Thomas House Have you ever wondered what actually happens at PR Gives Back, and if […]

Celebrating Women’s History Month

A Note from OCPRSA President Justine Houston-Brown, APR Earlier this week, we celebrated International Women’s Day – a global day (March 8) celebrating the social, economic, cultural, and political achievements of women. While our society has further to go before gender equality is realized, we must take a moment to honor those before us. The […]

Join OCPRSA in Celebrating Black History Month

By Gwen Earle, OCPRSA – Co-Chair Programs As we celebrate Black History Month, I reflect upon my career as a Black professional and I’m grateful for the trailblazers who paved the path for my success. My career began in Anaheim with a corporate telecommunications company (PacBell/AT&T), where I progressed through the leadership ranks from an […]

OCPRSA Member Spotlight: All of You!

By Stephanie Thara Metzinger, who served as OCPRSA Membership Chair in 2019 and 2020 As we get ready to ring in the New Year, we wanted to take a moment to reflect on the many achievements of our membership in 2020. As seen in the “OCPRSA Member Spotlight” section in our weekly INBOX newsletter, below […]

Updated APR Accreditation Renewal Process

By Robin Rockey, APR APRs are an elite group of highly respected practitioners for a reason – you worked hard to earn your accreditation and continue to put in the time and effort to maintain your APR and demonstrate your public relations knowledge and professionalism to the world. After many years of benchmark comparisons with […]

Going Beyond the Data: Demonstrating Value through Public Relations Measurement

By Carly Owens I love data and numbers. That’s not normally a declaration you hear public relations professionals make, but because I’ve seen what a powerful tool data can be for our profession, I will shout it from the rooftops. Data fuels public relations measurement, which can sometimes be an afterthought in our industry, but […]