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PR Trends: Storytelling Strategy in the Digital Age

Video and social media aren’t just tactics, but key pillars for public relations in the digital age, according to panelists at a recent workshop organized by the Orange County chapter of the Public Relations Society of America and sponsored by Taylor Digital. Big budgets can help but strategic execution and testing are where PR professionals […]

Acknowledging Diversity: One Student’s Mission to Move Up & Forward

For Black History month, OCPRSA is highlighting a Public Relations Student Society of America (PRSSA) student from California State University, Fullerton (CSUF). Charla Batey, MBA, OCPRSA president-elect and communications specialist for Cox Communications, interviewed Tonjanae Watson about her passion for PR, diversity, and inclusion, and how she is combining all three as she finishes up […]

President’s Note: A Year in Review

As 2018 winds down and comes to a close I thought I would take a moment to reflect on the year we’ve had nationally and locally. The dichotomy of news headlines this year ranged from Royal weddings to midterm elections; the Parkland tragedy to a contentious Supreme Court confirmation. We have seen an attack on […]

Building Your Personal Brand: Cultivating a Persona that Opens Doors

Written by YoPro Committee Members: Matt Nixon of Think Together and Samantha Wilson of Powerhouse Communications The YoPRo Committee was proud to host a program titled “Building Your Personal Brand: Cultivating a Persona that Opens Doors,” giving attendees the opportunity to hear valuable tips and strategies from a talented lineup of branding experts. Whether it’s […]

Seven Steps to APR Success

By Robin Rockey, APR APR — Those three little letters communicate a powerful message about the public relations practitioners who earn them. The brief, yet mighty, designation signals that a practitioner is committed to the practice of public relations at the highest level and is motivated by a quest for lifelong learning. My APR Journey […]

Westbound Communications Receives National Award for Mission Hospital Mental Health Stigma Reduction Program

Westbound Communications was awarded the prestigious Silver Anvil in Public Service/Nonprofit from the Public Relations Society of America (PRSA) for Mission Hospital’s Each Mind Matters mental health campaign. The award was given at the annual Silver Awards ceremony held in New York City on June 7. “We’re honored that PRSA has nationally recognized an important, […]

Social Media: It’s Not Just About Taking Pretty Pictures

By Chelsea McKinney, Powerhouse Communications Many people (especially Clients) don’t understand what goes into developing an effective social media strategy… or that there’s even a strategy at all! Sure, most social media content should be visually pleasing, but there’s so much more to it than that! The content brainstorms, scheduling, drafting copy, choosing hashtags, engaging; […]

PR Pros, Students and Nonprofits Join Forces to Make a Difference at PR Gives Back

By Robin Rockey, OCPRSA Community Service Chair (Photo and Video by Noah Sanchez) What do you get when you combine 17 OCPRSA PR pros, 13 PRSSA students and 15 representatives from 13 nonprofits and social impact organizations? Two huge rooms packed with positive energy and passionate people buzzing with innovative ideas and practical strategies for […]