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Recap: How Diversity Shapes Culture and Influences Buying-Power

With six generations flexing their buying power in the marketplace at the same time, organizations need an employee base that is just as diverse, according to Jessica Kimball, human resources strategy leader at Mattel, Inc. Kimball was one of the featured speakers at the Orange County Public Relations Society of American diversity event, “How Diversity […]

YoPro “Meet the Agencies” Event

OCPRSA’s Young Professionals Group (Yo-Pro) hosted the “Meet the Agencies” event on Thursday, May 30, featuring leaders from top Orange County marketing and PR agencies. This event at California Southern University in Costa Mesa, Calif. was intended to advise those starting their careers in public relations and marketing. Panelists were Kristin Daher, president and chief […]

Receiving More by Giving Back

By Elena Bosch, OCPRSA Community Service Chair It was a hazy Saturday morning in Costa Mesa as I approached the doors that would open my heart and a universe of possibilities forever. It was my first of what would be several PR Gives Back events hosted by OCPRSA that I would attend and one that […]

The Power of Mentorship

By Dani Ganley, OCPRSA YoPro Committee Member As many PR veterans can attest to, the first few years of your career can be challenging, and if you have the right tools, just as fulfilling. OCPRSA’s Young Professionals “YoPro” group offers a place where young professionals and recent graduates can learn and grow in the PR […]

Earning the APR is More Than a Spring Affair

April dictates lighter jackets, baseball and apple pie. It’s also APR month — not the financial term, but Accreditation in Public Relations. This month, communications professionals across the country are aspiring to add this three-letter credential to their moniker. Perhaps they are seeking a promotion, a way to refresh a bachelor’s degree (my reason) or […]

What We Learned from OCPRSA’s 2019 Meet the Influencers Event

The 2019 OCPRSA Meet the Influencers event, “Inside Tips, Best Practices and Winning Campaigns,” attracted a standing-room only crowd to the Lincoln Experience Center at Newport Beach Fashion Island last Thursday. Lisa Jammal, founder of Social Intelligence Agency, moderated the discussion, which featured Brittany Charnley, creator of The Cool Hip Mom blog, Lindsay Luv, celebrity […]

Orange County Chapter of Public Relations Society of America Announces 2019 Board of Directors

Irvine, Calif. – The Orange County Chapter of the Public Relations Society of America (OCPRSA) has announced the 2019 board of directors, the most diverse group of professional leaders ever assembled that reflects the diversity of the county. As a chapter of the Public Relations Society of America (PRSA), the largest national association of public […]

PR Trends: Storytelling Strategy in the Digital Age

Video and social media aren’t just tactics, but key pillars for public relations in the digital age, according to panelists at a recent workshop organized by the Orange County chapter of the Public Relations Society of America and sponsored by Taylor Digital. Big budgets can help but strategic execution and testing are where PR professionals […]

Acknowledging Diversity: One Student’s Mission to Move Up & Forward

For Black History month, OCPRSA is highlighting a Public Relations Student Society of America (PRSSA) student from California State University, Fullerton (CSUF). Charla Batey, MBA, OCPRSA president-elect and communications specialist for Cox Communications, interviewed Tonjanae Watson about her passion for PR, diversity, and inclusion, and how she is combining all three as she finishes up […]