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Going Beyond the Data: Demonstrating Value through Public Relations Measurement

By Carly Owens I love data and numbers. That’s not normally a declaration you hear public relations professionals make, but because I’ve seen what a powerful tool data can be for our profession, I will shout it from the rooftops. Data fuels public relations measurement, which can sometimes be an afterthought in our industry, but […]

Announcing the 2021 OCPRSA Board of Directors

Please see below our 2021 board members and their new positions of leadership: Board Officers PresidentJustine Houston-Brown, APRRocket Science Marketing & Public Relations President-ElectPatty ConoverBank of America Immediate Past PresidentCharla Batey, MBA, APRCox Communications TreasurerRobin Rockey, APRRockSpark Communications SecretaryBrittney HolbrookKBS Reality Advisors Returning Directors-at-Large James AlleyOrange County Business CouncilCommunity Service Co-Chair Elena Bosch, APRThink TogetherPROTOS […]

OCPRSA Celebrates Hispanic Heritage Month

Each year from September 15 to October 15, we take time to recognize the contributions, legacy and influence of Hispanic and Latino Americans to the culture and achievements of the United States.  Hispanic Heritage Month was originally proclaimed in September 1968 – lasting only one week – during the tenure of President Lyndon B. Johnson. […]

OCPRSA Steps Up: Community Service in Education

As Orange County heads back to school, nonprofits throughout the region are stepping up to help students and parents in creative and collaborative ways. In our new series, OCPRSA Steps Up, the OCPRSA Community Service committee highlights how local nonprofit organizations are stepping up in big ways. This fall’s column features nonprofits assisting our community […]

Three Takeaways from The Art of Storytelling with Mark Sevi

OCPRSA welcomed Orange County Screenwriters Association founder Mark Sevi to share on how to craft stronger stories that instantly catch the attention of reporters and the general public. Here are three takeaways from the webinar: Find the “Hero’s Journey” within your story Every story has universal themes we relate to. Joseph Campbell, professor and mythologist, […]

Cutting through the Sea of Sameness during Crises

By Linda Martin, APR, partner at Westbound Communications While we heard and read about the coronavirus for weeks before the spread hit the United States, the most surprising part of the onset of the crisis was how fast it accelerated. That speed took so many companies by surprise. The pandemic went from water-cooler talk to […]

Congratulations to Local PRSSA Graduates

The season of graduation is upon us, and OCPRSA is thrilled to welcome nearly 40 new graduates from local universities to the public relations and communications profession. Though this year’s commencement festivities look a little different because of COVID-19, OCPRSA can’t wait to mentor and guide future pros from Cal State Fullerton, Cal State Long […]

Takeaways from How to be “Employee of the Month” Working from Home

OCPRSA’s YoPro committee successfully hosted its first webinar, “How to be the Employee of the Month from Your Couch: The WFH Do’s & Don’ts.” The webinar was presented to help young professionals and alike to master the art of working from home. Magdalena Gomez, Director of Public Relations, California Southern University, moderated the event with […]