The Source


Voices from Past Diversity Chairs on the Current State of D&I

By Stephanie Thara 2017 OCPRSA Diversity Chair In honor of PRSA’s Diversity & Inclusion Month, we wanted to feature the voices of some of our past Diversity Chairs for this month’s “Real Talk” blog. Since 2004, the OCPRSA Diversity Committee has implemented innovative programs and initiatives to raise awareness about diversity & inclusion (D&I) in […]

Pay Attention to the Young PR Guns

By Les Goldberg, APR Les Goldberg Public Relations During my lifetime, I have seen the invention of television, the beginning of the end of print journalism, the introduction and proliferation of the personal computer and cell phones, and the birth of social media.  As a public relation practitioner for the past 50 years, I can […]

‘The Hero’s Journey’ Workshop Enhances PR Professionals Storytelling Efforts

By Stephanie Thara Gary Goldhammer, Director of Creative Strategy for Hill+Knowlton Strategies US, kicked off the “Hero’s Journey” Writing Workshop this morning with a jolt of energy as he passionately explained why storytelling should be the centerpiece of each and every public relations and marketing campaign. “Storytelling matters because you feel it,” said Goldhammer. “People […]

Unleash the Power of Your Imagination

By Sara Peary Last month, OCPRSA was lucky enough to have Todd Cooley, APR, to discuss the crucial role of creativity — which he considers “The 21st century skill.” After examining the neurobiological underpinnings of creativity and discussing how we unintentionally inhibit creative thinking in ourselves and others, here are top takeaways from his insightful […]

Let’s Be Real about Diversity (Or The Lack Thereof)

By Stephanie Thara 
Communications Manager, Western Growers 
Diversity Chair, OCPRSA The Diversity Committee recently held its first event of the year, in conjunction with the YoPro Committee, and I have to tell you, it was a breath of fresh air. Hearing the 20 or so students from universities throughout Orange County talk about the importance […]

Does O’Reilly Factor into Diversity in PR?

By Jim Delulio President, PR Talent The firing of Fox commentator, Bill O’Reilly is more the result of the economic impact of his actions than any real moral outrage on the part of Fox News. When angry consumers, amplified by social media started pressuring advertisers, ad dollars left the show and Mr. O’Reilly soon followed. […]

Effective Crisis Management: Ten Tips from a 20-Year Industry Expert

“I have a crisis. Can you help me?” Nationally-recognized crisis communications expert Joan Gladstone, APR, Fellow PRSA, has heard this question many times over the course of her career.  As PR professionals, how do you avoid a collision course between speed and accuracy in a crisis, prepare CEOs to communicate with empathy and compassion, and […]