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Westbound Communications Receives National Award for Mission Hospital Mental Health Stigma Reduction Program

Westbound Communications was awarded the prestigious Silver Anvil in Public Service/Nonprofit from the Public Relations Society of America (PRSA) for Mission Hospital’s Each Mind Matters mental health campaign. The award was given at the annual Silver Awards ceremony held in New York City on June 7. “We’re honored that PRSA has nationally recognized an important, […]

Social Media: It’s Not Just About Taking Pretty Pictures

By Chelsea McKinney, Powerhouse Communications Many people (especially Clients) don’t understand what goes into developing an effective social media strategy… or that there’s even a strategy at all! Sure, most social media content should be visually pleasing, but there’s so much more to it than that! The content brainstorms, scheduling, drafting copy, choosing hashtags, engaging; […]

PR Pros, Students and Nonprofits Join Forces to Make a Difference at PR Gives Back

By Robin Rockey, OCPRSA Community Service Chair (Photo and Video by Noah Sanchez) What do you get when you combine 17 OCPRSA PR pros, 13 PRSSA students and 15 representatives from 13 nonprofits and social impact organizations? Two huge rooms packed with positive energy and passionate people buzzing with innovative ideas and practical strategies for […]

An OCPRSA Mentorship Success Story

The first few years of your PR career can be extremely challenging. Luckily OCPRSA offers a multitude of resources to help new PR pros navigate these uncharted waters. Any seasoned PR practitioner will tell you how important it is to have a mentor when starting out, and OCPRSA’s Mentorship Program takes the guesswork and intimidation […]

A Letter to My Younger Self

Dear Dan, It’s time to get yourself together. You are 21 years old, at one of the best universities in the country, and you just woke up on the floor of someone’s apartment in a blow-up raft after a “Thirsty Thursday” night out drinking. As you squint and shake your head trying to rid the […]

Recap of PR Trends: The Future of Digital in 2018

By James Alley It’s no secret that the public relations industry is continuously changing. What is the best way to tell a story in an increasingly digital world? What are some tips and tricks from the pros to effectively reach audiences?  To answer these questions for the Orange County PR community, OCPRSA held an event […]

In Long Shadows of ‘Scandal,’ Andrew Vo’s Drive and Passion Unlock PRSSA’s National Gold Key Honors

  By Ted Nguyen, OC/PRSA Board Member I share many things with Andrew Vo, Cal State Fullerton’s uber organized PRSSA president. We are among a handful of Vietnamese Americans in the public relations profession in Southern California. We’re both children of refugees who fled war-torn Vietnam. The difference: I’ve worked on Capitol Hill in the […]

You Get Out What You Put In

By Stephanie Thara 2017 Diversity Chair I’m what a lot of people like to refer to as a commitment phobe. Prior to joining the Board as Diversity Chair this year, I had only attended OCPRSA events “every once in a while” and “here and there” since landing my first job in public relations back in […]

Recap of YoPro Mixer with Non-Profit Professionals

By James Alley “The Non-Profit sector offers great opportunities for professionals looking to work as part of a small team where they can take an all hands on deck approach to learning PR and communications.” Last week’s YoPro networking event and roundtable discussion featuring Janelle Kruly, director of public relations, Orange County School of the […]

Learning Together at the PRSSA 2017 Leadership Rally

By Alisa Ohara PRSSA Executive President at Biola University “If you want to go fast, go alone. If you want to go far, go together.” This theme permeated the PRSSA 2017 Leadership Rally in Scottsdale, Ariz. that I attended in June as the incoming Biola University PRSSA Chapter President. The Leadership Rally is an annual […]