The Source


April is APR Month

The APR opens doors. April is APR Month, and as a PRSA member who has earned the right to place this true mark of distinction after their name, you know well that it signifies to employers and the communications community that you possess the knowledge, skills and abilities to succeed as a public relations professional. […]

Earning the APR is More Than a Spring Affair

April dictates lighter jackets, baseball and apple pie. It’s also APR month — not the financial term, but Accreditation in Public Relations. This month, communications professionals across the country are aspiring to add this three-letter credential to their moniker. Perhaps they are seeking a promotion, a way to refresh a bachelor’s degree (my reason) or […]

Seven Steps to APR Success

By Robin Rockey, APR APR — Those three little letters communicate a powerful message about the public relations practitioners who earn them. The brief, yet mighty, designation signals that a practitioner is committed to the practice of public relations at the highest level and is motivated by a quest for lifelong learning. My APR Journey […]

APR Winter Study Session Starting Soon

  Authored by: Justin Glover Chair, OCPRSA APR Twitter LinkedIn If you’ve ever thought about earning the APR – the Accreditation in Public Relations – now’s the time to sign for OCPRSA’s study session. Through the class, we walk you through the process from giving your readiness review presentation on a recent campaign to preparing […]

APR turns 50

  Authored by: Justin Glover Chair, OCPRSA APR Twitter LinkedIn This year we celebrate a milestone for the Accreditation in Public Relations, our industry standard band mark of excellence. Now 50 years young, the APR is showing no signs of greying with age as it enters its next half century of recognizing the best public […]

APR: Able, Prepared And Ready To Excel

by Brandy L. Jones, APR Attend the APR Boot Camp, the final preparation for the Readiness Review and APR examination, in Philadelphia from Oct. 23–26, just before the PRSA 2013 International Conference.  Since graduating college and entering the public relations industry in 2008, obtaining my APR had been a career objective. As I approached my fifth year post graduation, the decision […]