The Source


In Long Shadows of ‘Scandal,’ Andrew Vo’s Drive and Passion Unlock PRSSA’s National Gold Key Honors

  By Ted Nguyen, OC/PRSA Board Member I share many things with Andrew Vo, Cal State Fullerton’s uber organized PRSSA president. We are among a handful of Vietnamese Americans in the public relations profession in Southern California. We’re both children of refugees who fled war-torn Vietnam. The difference: I’ve worked on Capitol Hill in the […]

2016 PROTOS Awards Ceremony Celebrates Discovery of PR Excellence

Orange County’s public relations and marketing communications professionals honored out-of-the-box tactics and programs at the 41st annual Protos awards ceremony at Discovery Cube Orange County in Santa Ana on Friday, Sept. 23. Brian Calle, opinion editor of the Southern California News Group, presented 26 award of excellence trophies and 21 top prize PROTOS awards in […]

How to Get a Job Without a Resume

Authored By: Matt Prince 2014 OCPRSA President Facebook Twitter LinkedIn In today’s day and age, accountability, efficiency and efficacy are making room in the budget for line items like: character, image and reputation. The most valuable product produced by your company is no longer a tangible asset or a service. It’s you. Your brand. Whether […]

Strategic Public Relations Planning — Positioning For Success

by Martha Whiteley Strategic planning is at the heart of all public relations. Launching a PR campaign without a strategic plan is like embarking on a trip without a map or GPS. In today’s business environment, with limited resources and ramped up accountability, it’s not enough to head off in a general, vague direction. A […]

APR: Able, Prepared And Ready To Excel

by Brandy L. Jones, APR Attend the APR Boot Camp, the final preparation for the Readiness Review and APR examination, in Philadelphia from Oct. 23–26, just before the PRSA 2013 International Conference.  Since graduating college and entering the public relations industry in 2008, obtaining my APR had been a career objective. As I approached my fifth year post graduation, the decision […]