By the time you’re halfway through this blog post, we expect the COVID-19 situation will have evolved. This pandemic is certainly pulling all the levers in communication pros’ repertoire. Whether you’re just starting your career or a seasoned pro, sharing best practices can keep us sharp and innovative. Here are a few we hope you […]
by Elena Bosch, OCPRSA Community Service Chair In the early morning hours of Sunday, Feb. 2, a four-alarm fire engulfed one of the area’s most prominent nonprofits, Working Wardrobes, destroying the Irvine-based headquarters and three decades of history helping job seekers find stable employment and job training. Many members of our OCPRSA community were contacted […]
If you’ve been thinking about getting more involved with our chapter and want to maximize your membership with PRSA, share your PR expertise with the Orange County chapter and help shape the future of our industry. Every member counts and has a voice, this is your chance to help us make a difference. Opportunities include: […]
OCPRSA’s Young Professionals Group (Yo-Pro) hosted the “Meet the Agencies” event on Thursday, May 30, featuring leaders from top Orange County marketing and PR agencies. This event at California Southern University in Costa Mesa, Calif. was intended to advise those starting their careers in public relations and marketing. Panelists were Kristin Daher, president and chief […]
April dictates lighter jackets, baseball and apple pie. It’s also APR month — not the financial term, but Accreditation in Public Relations. This month, communications professionals across the country are aspiring to add this three-letter credential to their moniker. Perhaps they are seeking a promotion, a way to refresh a bachelor’s degree (my reason) or […]
The 2019 OCPRSA Meet the Influencers event, “Inside Tips, Best Practices and Winning Campaigns,” attracted a standing-room only crowd to the Lincoln Experience Center at Newport Beach Fashion Island last Thursday. Lisa Jammal, founder of Social Intelligence Agency, moderated the discussion, which featured Brittany Charnley, creator of The Cool Hip Mom blog, Lindsay Luv, celebrity […]
Irvine, Calif. – The Orange County Chapter of the Public Relations Society of America (OCPRSA) has announced the 2019 board of directors, the most diverse group of professional leaders ever assembled that reflects the diversity of the county. As a chapter of the Public Relations Society of America (PRSA), the largest national association of public […]
Video and social media aren’t just tactics, but key pillars for public relations in the digital age, according to panelists at a recent workshop organized by the Orange County chapter of the Public Relations Society of America and sponsored by Taylor Digital. Big budgets can help but strategic execution and testing are where PR professionals […]
As 2018 winds down and comes to a close I thought I would take a moment to reflect on the year we’ve had nationally and locally. The dichotomy of news headlines this year ranged from Royal weddings to midterm elections; the Parkland tragedy to a contentious Supreme Court confirmation. We have seen an attack on […]
Written by YoPro Committee Members: Matt Nixon of Think Together and Samantha Wilson of Powerhouse Communications The YoPRo Committee was proud to host a program titled “Building Your Personal Brand: Cultivating a Persona that Opens Doors,” giving attendees the opportunity to hear valuable tips and strategies from a talented lineup of branding experts. Whether it’s […]
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