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YoPro “Meet the Agencies” Event

OCPRSA’s Young Professionals Group (Yo-Pro) hosted the “Meet the Agencies” event on Thursday, May 30, featuring leaders from top Orange County marketing and PR agencies. This event at California Southern University in Costa Mesa, Calif. was intended to advise those starting their careers in public relations and marketing. Panelists were Kristin Daher, president and chief […]

Earning the APR is More Than a Spring Affair

April dictates lighter jackets, baseball and apple pie. It’s also APR month — not the financial term, but Accreditation in Public Relations. This month, communications professionals across the country are aspiring to add this three-letter credential to their moniker. Perhaps they are seeking a promotion, a way to refresh a bachelor’s degree (my reason) or […]

What We Learned from OCPRSA’s 2019 Meet the Influencers Event

The 2019 OCPRSA Meet the Influencers event, “Inside Tips, Best Practices and Winning Campaigns,” attracted a standing-room only crowd to the Lincoln Experience Center at Newport Beach Fashion Island last Thursday. Lisa Jammal, founder of Social Intelligence Agency, moderated the discussion, which featured Brittany Charnley, creator of The Cool Hip Mom blog, Lindsay Luv, celebrity […]

Orange County Chapter of Public Relations Society of America Announces 2019 Board of Directors

Irvine, Calif. – The Orange County Chapter of the Public Relations Society of America (OCPRSA) has announced the 2019 board of directors, the most diverse group of professional leaders ever assembled that reflects the diversity of the county. As a chapter of the Public Relations Society of America (PRSA), the largest national association of public […]

PR Trends: Storytelling Strategy in the Digital Age

Video and social media aren’t just tactics, but key pillars for public relations in the digital age, according to panelists at a recent workshop organized by the Orange County chapter of the Public Relations Society of America and sponsored by Taylor Digital. Big budgets can help but strategic execution and testing are where PR professionals […]

President’s Note: A Year in Review

As 2018 winds down and comes to a close I thought I would take a moment to reflect on the year we’ve had nationally and locally. The dichotomy of news headlines this year ranged from Royal weddings to midterm elections; the Parkland tragedy to a contentious Supreme Court confirmation. We have seen an attack on […]

Building Your Personal Brand: Cultivating a Persona that Opens Doors

Written by YoPro Committee Members: Matt Nixon of Think Together and Samantha Wilson of Powerhouse Communications The YoPRo Committee was proud to host a program titled “Building Your Personal Brand: Cultivating a Persona that Opens Doors,” giving attendees the opportunity to hear valuable tips and strategies from a talented lineup of branding experts. Whether it’s […]

Westbound Communications Receives National Award for Mission Hospital Mental Health Stigma Reduction Program

Westbound Communications was awarded the prestigious Silver Anvil in Public Service/Nonprofit from the Public Relations Society of America (PRSA) for Mission Hospital’s Each Mind Matters mental health campaign. The award was given at the annual Silver Awards ceremony held in New York City on June 7. “We’re honored that PRSA has nationally recognized an important, […]