Video and social media aren’t just tactics, but key pillars for public relations in the digital age, according to panelists at a recent workshop organized by the Orange County chapter of the Public Relations Society of America and sponsored by Taylor Digital. Big budgets can help but strategic execution and testing are where PR professionals […]
As 2018 winds down and comes to a close I thought I would take a moment to reflect on the year we’ve had nationally and locally. The dichotomy of news headlines this year ranged from Royal weddings to midterm elections; the Parkland tragedy to a contentious Supreme Court confirmation. We have seen an attack on […]
Written by YoPro Committee Members: Matt Nixon of Think Together and Samantha Wilson of Powerhouse Communications The YoPRo Committee was proud to host a program titled “Building Your Personal Brand: Cultivating a Persona that Opens Doors,” giving attendees the opportunity to hear valuable tips and strategies from a talented lineup of branding experts. Whether it’s […]
If you’ve been thinking about getting more involved with our chapter and want to maximize your membership with PRSA, share your PR expertise with the Orange County chapter and help shape the future of our industry. Every member counts and has a voice, this is your chance to help us make a difference. Opportunities include: […]
By Stephanie Metzinger and Patty Conover, OCPRSA Programs Co-Chairs It’s only July and already OCPRSA delivered half a dozen cutting edge programs revolving on PR trends, tactics and tools to use in your everyday craft– and there is even more to come! Just halfway through 2018, and it has been a whirlwind so far! As […]
Westbound Communications was awarded the prestigious Silver Anvil in Public Service/Nonprofit from the Public Relations Society of America (PRSA) for Mission Hospital’s Each Mind Matters mental health campaign. The award was given at the annual Silver Awards ceremony held in New York City on June 7. “We’re honored that PRSA has nationally recognized an important, […]
By Chelsea McKinney, Powerhouse Communications Many people (especially Clients) don’t understand what goes into developing an effective social media strategy… or that there’s even a strategy at all! Sure, most social media content should be visually pleasing, but there’s so much more to it than that! The content brainstorms, scheduling, drafting copy, choosing hashtags, engaging; […]
By Robin Rockey, OCPRSA Community Service Chair (Photo and Video by Noah Sanchez) What do you get when you combine 17 OCPRSA PR pros, 13 PRSSA students and 15 representatives from 13 nonprofits and social impact organizations? Two huge rooms packed with positive energy and passionate people buzzing with innovative ideas and practical strategies for […]
By James Alley It’s no secret that the public relations industry is continuously changing. What is the best way to tell a story in an increasingly digital world? What are some tips and tricks from the pros to effectively reach audiences? To answer these questions for the Orange County PR community, OCPRSA held an event […]
By Ted Nguyen, OC/PRSA Board Member I share many things with Andrew Vo, Cal State Fullerton’s uber organized PRSSA president. We are among a handful of Vietnamese Americans in the public relations profession in Southern California. We’re both children of refugees who fled war-torn Vietnam. The difference: I’ve worked on Capitol Hill in the […]
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