April dictates lighter jackets, baseball and apple pie. It’s also APR month — not the financial term, but Accreditation in Public Relations. This month, communications professionals across the country are aspiring to add this three-letter credential to their moniker. Perhaps they are seeking a promotion, a way to refresh a bachelor’s degree (my reason) or […]
The 2019 OCPRSA Meet the Influencers event, “Inside Tips, Best Practices and Winning Campaigns,” attracted a standing-room only crowd to the Lincoln Experience Center at Newport Beach Fashion Island last Thursday. Lisa Jammal, founder of Social Intelligence Agency, moderated the discussion, which featured Brittany Charnley, creator of The Cool Hip Mom blog, Lindsay Luv, celebrity […]
Irvine, Calif. – The Orange County Chapter of the Public Relations Society of America (OCPRSA) has announced the 2019 board of directors, the most diverse group of professional leaders ever assembled that reflects the diversity of the county. As a chapter of the Public Relations Society of America (PRSA), the largest national association of public […]
Video and social media aren’t just tactics, but key pillars for public relations in the digital age, according to panelists at a recent workshop organized by the Orange County chapter of the Public Relations Society of America and sponsored by Taylor Digital. Big budgets can help but strategic execution and testing are where PR professionals […]
As 2018 winds down and comes to a close I thought I would take a moment to reflect on the year we’ve had nationally and locally. The dichotomy of news headlines this year ranged from Royal weddings to midterm elections; the Parkland tragedy to a contentious Supreme Court confirmation. We have seen an attack on […]
Written by YoPro Committee Members: Matt Nixon of Think Together and Samantha Wilson of Powerhouse Communications The YoPRo Committee was proud to host a program titled “Building Your Personal Brand: Cultivating a Persona that Opens Doors,” giving attendees the opportunity to hear valuable tips and strategies from a talented lineup of branding experts. Whether it’s […]
If you’ve been thinking about getting more involved with our chapter and want to maximize your membership with PRSA, share your PR expertise with the Orange County chapter and help shape the future of our industry. Every member counts and has a voice, this is your chance to help us make a difference. Opportunities include: […]
By Stephanie Metzinger and Patty Conover, OCPRSA Programs Co-Chairs It’s only July and already OCPRSA delivered half a dozen cutting edge programs revolving on PR trends, tactics and tools to use in your everyday craft– and there is even more to come! Just halfway through 2018, and it has been a whirlwind so far! As […]
Westbound Communications was awarded the prestigious Silver Anvil in Public Service/Nonprofit from the Public Relations Society of America (PRSA) for Mission Hospital’s Each Mind Matters mental health campaign. The award was given at the annual Silver Awards ceremony held in New York City on June 7. “We’re honored that PRSA has nationally recognized an important, […]
By Chelsea McKinney, Powerhouse Communications Many people (especially Clients) don’t understand what goes into developing an effective social media strategy… or that there’s even a strategy at all! Sure, most social media content should be visually pleasing, but there’s so much more to it than that! The content brainstorms, scheduling, drafting copy, choosing hashtags, engaging; […]
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