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Recap: How Diversity Shapes Culture and Influences Buying-Power

With six generations flexing their buying power in the marketplace at the same time, organizations need an employee base that is just as diverse, according to Jessica Kimball, human resources strategy leader at Mattel, Inc. Kimball was one of the featured speakers at the Orange County Public Relations Society of American diversity event, “How Diversity […]

PR Trends: Storytelling Strategy in the Digital Age

Video and social media aren’t just tactics, but key pillars for public relations in the digital age, according to panelists at a recent workshop organized by the Orange County chapter of the Public Relations Society of America and sponsored by Taylor Digital. Big budgets can help but strategic execution and testing are where PR professionals […]

Building Your Personal Brand: Cultivating a Persona that Opens Doors

Written by YoPro Committee Members: Matt Nixon of Think Together and Samantha Wilson of Powerhouse Communications The YoPRo Committee was proud to host a program titled “Building Your Personal Brand: Cultivating a Persona that Opens Doors,” giving attendees the opportunity to hear valuable tips and strategies from a talented lineup of branding experts. Whether it’s […]

Recap of PR Trends: The Future of Digital in 2018

By James Alley It’s no secret that the public relations industry is continuously changing. What is the best way to tell a story in an increasingly digital world? What are some tips and tricks from the pros to effectively reach audiences?  To answer these questions for the Orange County PR community, OCPRSA held an event […]