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Event Recap: “News-ing” Your Copy for Breakthrough Releases and Pitches

During a writing workshop led by prominent writing instructor and author, Jack E. Appleman, APR, attendees participated in challenging writing exercises and were even able to submit copy for Jack’s real time review. Here are a few takeaways from the event: Always be newsy:○ Recognize your challenges in breaking through and getting the media to […]

Celebrating Women’s History Month

A Note from OCPRSA President Justine Houston-Brown, APR Earlier this week, we celebrated International Women’s Day – a global day (March 8) celebrating the social, economic, cultural, and political achievements of women. While our society has further to go before gender equality is realized, we must take a moment to honor those before us. The […]

OCPRSA Member Spotlight: All of You!

By Stephanie Thara Metzinger, who served as OCPRSA Membership Chair in 2019 and 2020 As we get ready to ring in the New Year, we wanted to take a moment to reflect on the many achievements of our membership in 2020. As seen in the “OCPRSA Member Spotlight” section in our weekly INBOX newsletter, below […]

Updated APR Accreditation Renewal Process

By Robin Rockey, APR APRs are an elite group of highly respected practitioners for a reason – you worked hard to earn your accreditation and continue to put in the time and effort to maintain your APR and demonstrate your public relations knowledge and professionalism to the world. After many years of benchmark comparisons with […]

Cutting through the Sea of Sameness during Crises

By Linda Martin, APR, partner at Westbound Communications While we heard and read about the coronavirus for weeks before the spread hit the United States, the most surprising part of the onset of the crisis was how fast it accelerated. That speed took so many companies by surprise. The pandemic went from water-cooler talk to […]

Takeaways from How to be “Employee of the Month” Working from Home

OCPRSA’s YoPro committee successfully hosted its first webinar, “How to be the Employee of the Month from Your Couch: The WFH Do’s & Don’ts.” The webinar was presented to help young professionals and alike to master the art of working from home. Magdalena Gomez, Director of Public Relations, California Southern University, moderated the event with […]

Announcing the 2020 OCPRSA Board of Directors

Congratulations to Our New Leadership Board Officers President Charla Batey, MBA, APR Cox Communications President-Elect Justine Houston-Brown Rocket Science Immediate Past President Ted Nguyen, MPA Orange County Transportation Authority Treasurer Patty Conover Bank of America Secretary Brittney Holbrook KBS Returning Directors-at-Large James David Alley Orange County Business Council Programs Co-Chair Elena Bosch HSF Affiliates LLC […]

Seven Steps to APR Success

By Robin Rockey, APR APR — Those three little letters communicate a powerful message about the public relations practitioners who earn them. The brief, yet mighty, designation signals that a practitioner is committed to the practice of public relations at the highest level and is motivated by a quest for lifelong learning. My APR Journey […]