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OCPRSA Member Spotlight: All of You!

By Stephanie Thara Metzinger, who served as OCPRSA Membership Chair in 2019 and 2020 As we get ready to ring in the New Year, we wanted to take a moment to reflect on the many achievements of our membership in 2020. As seen in the “OCPRSA Member Spotlight” section in our weekly INBOX newsletter, below […]

Updated APR Accreditation Renewal Process

By Robin Rockey, APR APRs are an elite group of highly respected practitioners for a reason – you worked hard to earn your accreditation and continue to put in the time and effort to maintain your APR and demonstrate your public relations knowledge and professionalism to the world. After many years of benchmark comparisons with […]

Cutting through the Sea of Sameness during Crises

By Linda Martin, APR, partner at Westbound Communications While we heard and read about the coronavirus for weeks before the spread hit the United States, the most surprising part of the onset of the crisis was how fast it accelerated. That speed took so many companies by surprise. The pandemic went from water-cooler talk to […]

Takeaways from How to be “Employee of the Month” Working from Home

OCPRSA’s YoPro committee successfully hosted its first webinar, “How to be the Employee of the Month from Your Couch: The WFH Do’s & Don’ts.” The webinar was presented to help young professionals and alike to master the art of working from home. Magdalena Gomez, Director of Public Relations, California Southern University, moderated the event with […]

Announcing the 2020 OCPRSA Board of Directors

Congratulations to Our New Leadership Board Officers President Charla Batey, MBA, APR Cox Communications President-Elect Justine Houston-Brown Rocket Science Immediate Past President Ted Nguyen, MPA Orange County Transportation Authority Treasurer Patty Conover Bank of America Secretary Brittney Holbrook KBS Returning Directors-at-Large James David Alley Orange County Business Council Programs Co-Chair Elena Bosch HSF Affiliates LLC […]

Seven Steps to APR Success

By Robin Rockey, APR APR — Those three little letters communicate a powerful message about the public relations practitioners who earn them. The brief, yet mighty, designation signals that a practitioner is committed to the practice of public relations at the highest level and is motivated by a quest for lifelong learning. My APR Journey […]

Voices from Past Diversity Chairs on the Current State of D&I

By Stephanie Thara 2017 OCPRSA Diversity Chair In honor of PRSA’s Diversity & Inclusion Month, we wanted to feature the voices of some of our past Diversity Chairs for this month’s “Real Talk” blog. Since 2004, the OCPRSA Diversity Committee has implemented innovative programs and initiatives to raise awareness about diversity & inclusion (D&I) in […]

Embrace Diversity, Evolve Perspectives and Educate Others

Co-Authored by: Pamela Crouch OCPRSA, Chair Diversity Facebook Twitter LinkedIn Co-Authored by: Crystal Warner OCPRSA, Co-Chair Communications Facebook Twitter LinkedIn “My race is double, not half.” – Brittany, Ann Arbor The Race Card Project We’re mixed – half Asian, half Caucasian. While our genes may only be “half” of each race, our backgrounds are a combination of two uniquely […]