The Source


Cutting through the Sea of Sameness during Crises

By Linda Martin, APR, partner at Westbound Communications While we heard and read about the coronavirus for weeks before the spread hit the United States, the most surprising part of the onset of the crisis was how fast it accelerated. That speed took so many companies by surprise. The pandemic went from water-cooler talk to […]

Takeaways from How to be “Employee of the Month” Working from Home

OCPRSA’s YoPro committee successfully hosted its first webinar, “How to be the Employee of the Month from Your Couch: The WFH Do’s & Don’ts.” The webinar was presented to help young professionals and alike to master the art of working from home. Magdalena Gomez, Director of Public Relations, California Southern University, moderated the event with […]

Announcing the 2020 OCPRSA Board of Directors

Congratulations to Our New Leadership Board Officers President Charla Batey, MBA, APR Cox Communications President-Elect Justine Houston-Brown Rocket Science Immediate Past President Ted Nguyen, MPA Orange County Transportation Authority Treasurer Patty Conover Bank of America Secretary Brittney Holbrook KBS Returning Directors-at-Large James David Alley Orange County Business Council Programs Co-Chair Elena Bosch HSF Affiliates LLC […]

Seven Steps to APR Success

By Robin Rockey, APR APR — Those three little letters communicate a powerful message about the public relations practitioners who earn them. The brief, yet mighty, designation signals that a practitioner is committed to the practice of public relations at the highest level and is motivated by a quest for lifelong learning. My APR Journey […]

Voices from Past Diversity Chairs on the Current State of D&I

By Stephanie Thara 2017 OCPRSA Diversity Chair In honor of PRSA’s Diversity & Inclusion Month, we wanted to feature the voices of some of our past Diversity Chairs for this month’s “Real Talk” blog. Since 2004, the OCPRSA Diversity Committee has implemented innovative programs and initiatives to raise awareness about diversity & inclusion (D&I) in […]

Embrace Diversity, Evolve Perspectives and Educate Others

Co-Authored by: Pamela Crouch OCPRSA, Chair Diversity Facebook Twitter LinkedIn Co-Authored by: Crystal Warner OCPRSA, Co-Chair Communications Facebook Twitter LinkedIn “My race is double, not half.” – Brittany, Ann Arbor The Race Card Project We’re mixed – half Asian, half Caucasian. While our genes may only be “half” of each race, our backgrounds are a combination of two uniquely […]

OCPRSA Honors APRs at Protos 2014

OCPRSA recognized professionals who achieved the Accreditation in Public Relations (APR) at the annual Protos Awards event held last month at the Disneyland Resort’s Grand Californian hotel. Four professionals were honored including Gina DePinto, Erik Fallis, Mary Platt and Scott Starkey. These OCPRSA members successfully completed the examination for APR, entitling them to use the APR […]

Filling The Holes In Your Social Media Strategy

Social media is an integral part of most communication strategies, and there are always areas for improvement in current practices. Whether your messaging has become stagnant or your photo shares are down, revamping your strategy can help generate new ideas and attract new followers. This week’s post aims to help fill holes in your social […]