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Social Media: It’s Not Just About Taking Pretty Pictures

By Chelsea McKinney, Powerhouse Communications Many people (especially Clients) don’t understand what goes into developing an effective social media strategy… or that there’s even a strategy at all! Sure, most social media content should be visually pleasing, but there’s so much more to it than that! The content brainstorms, scheduling, drafting copy, choosing hashtags, engaging; […]

An OCPRSA Mentorship Success Story

The first few years of your PR career can be extremely challenging. Luckily OCPRSA offers a multitude of resources to help new PR pros navigate these uncharted waters. Any seasoned PR practitioner will tell you how important it is to have a mentor when starting out, and OCPRSA’s Mentorship Program takes the guesswork and intimidation […]

Recap of YoPro Mixer with Non-Profit Professionals

By James Alley “The Non-Profit sector offers great opportunities for professionals looking to work as part of a small team where they can take an all hands on deck approach to learning PR and communications.” Last week’s YoPro networking event and roundtable discussion featuring Janelle Kruly, director of public relations, Orange County School of the […]