The Source


Event Recap: Turning Data into Actionable Information

Case Study Event

Did you miss the OCPRSA program, Turning Data into Actionable information? This program presented by John Novaria, former journalist turned Principal of Novaria Communication, is filled with valuable information on how to leverage data to tell stories that generate media interest, communicate effectively, raise consumer awareness of critical issues along with overcoming challenges of social distancing to build relationships with reporters and editors. Here are a few tidbits, however we encourage you to listen for yourself.

According to John, you don’t have to be a data analyst to leverage data. All it takes is knowing the relevancy of the data and how it can be utilized by the media based on their interest. The media is interested in knowing what people are talking about. The COVID-19 pandemic has generated a trend in consumer scams that drove media demand.

How can PR-Pros communicate effectively, raise consumer awareness of critical issues along with overcome challenges of social distancing? According to John, the COVID-19 pandemic caused PR-Pros to learn new ways of adapting and communicating. It is best to find out the preferred method of communication from journalists. News interviews are conducted virtually utilizing platforms such as Zoom to help alleviate social distancing challenges. Consumer information, like the Better Business Bureau (BBB), 2020 Scam Tracker Risk Report is available from many sources to include news stories, internet websites, TV/radio public service announcements, social media, word of mouth, educational brochures along with virtual meetings and seminars.

How can PR-Pros build relationships with reporters and editors? John recommends that PR-Pros find out what information is interesting to the media based on their specific industry and expertise. Be accessible, keep pitches concise and to the point. Tell the story in a short paragraph.

To watch the webinar, click HERE.

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