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Building Your Personal Brand: Cultivating a Persona that Opens Doors

November 15, 2018 @ 6:00 pm - 8:00 pm

You’ve perfected your resume, built a killer portfolio and made the most of LinkedIn. Sure, you’ve done all the things you’re supposed to do when establishing yourself as an expert in your craft, but how do you know if you truly stand out from the competition? Whether it’s landing a great job or beating out competitors in a new business pitch, investing in your personal brand can give you the edge you need! Plus, if you don’t develop your own brand, others will do it for you. So, be proactive and take control of your career development and how you are perceived. ​

You work hard so that your clients are known for the attributes that make them memorable. Why not do the same for yourself? It’s time to make your own mark on the industry! Join us Thursday, November 15, to soak up valuable branding tips and strategies from our talented panel of branding experts. Learn how to effectively cultivate your personal brand and craft a persona that will make you difficult to forget. No matter what point you’re at in your career, when you are strategic and intentional about your personal brand and the impression you want to leave behind, doors will open!


Sven Johnston, Founding Partner | Gigasavvy
Sven Johnston is a Founding Partner at Gigasavvy, an award-winning Creative Marketing Agency. Sven has over 20 years’ experience in international business development, a passion for digital marketing, and a skill for building long-term strategic partnerships. He has worked for Fortune 500 companies all the way down to start-up entrepreneurial businesses. No stranger to complex challenges, he thrives on linking businesses to success. He has a passion for taking on projects that seem impossible, even a company like LinkedIn® could not deter his vision. After a 6 month online and offline media campaign, he convinced the Board of LinkedIn® to give Orange County its own regional designation in November of 2009. As a result, Sven continues to manage the successful LinkedIn group called “We Are Orange County!™” with over 9000 members.

Robyn Young | Robyn Young & Co.
The founder of Robyn Young & Co., Robyn Young is a branding specialist with a main focus on connecting intentional strategy and impactful design to create memorable brand experiences. With a professional pedigree that includes market research for top commercial brands like Nike and Target, as well as branded content for UCLA, Modern Luxury and Everyday Health, Robyn has a vast understanding of what sticks. Now as the founder of her own branding agency, she pours passion into everything she touches – brainstorming unique brand identities, overseeing the creative process, teaching branding workshops, and offering inspiration (and the occasional pep talk) for other startup founders.

Eric Morley | Blue C
As President and Co-Founder of Blue C, Eric Morley has led the execution of unique and fresh perspectives for multichannel marketing communications since 1997. Eric’s consultative approach to messaging and strategy helps brands tell a story that resonates with consumers in a true and authentic manner across all relevant media channels. Eric and the Blue C team of account supervisors, project managers, and creators have successfully helped brands across numerous industries convey their messaging in culturally relative ways.

Blue C clients include Acura, Irvine Company, Monster Energy, Maxxis Tires, Segway, Honda, Toyota, Stark, Australia’s Mother Energy, Southeast Asia’s Mutant Energy, and Predator Energy Drink. Since 1997, Blue C has been responsible for strategizing with brand ambassadors, athletes, and influencers to align a company’s personal brand with the media via a strategic representation of voice and story.

Eric believes a personal brand is how consumers perceive you and talk about you when you leave the room. The best way to achieve a positive conversation is to add value without expecting anything in return. This helps build credibility in your niche or industry, helps you make progress in your career, and connects you with higher-level individuals. At the end, it’s all about how you differentiate yourself from the 7 billion other brands currently on this planet.


Thursday, November 15
6:00 p.m. – 8:00 p.m.


Gigasavvy Headquarters
14988 Sand Canyon Ave Studio 4
Irvine, CA 92618

COST through NOVEMBER 13

Register Early to Save!

Non-Member: $30
OCPRSA Member: $20*
Student: $15

*This rate is for members only. Guests of members must pay the non-member rate.

After November 13, we charge an additional $5 per ticket, and no refunds are available.



Please register and prepay below using PayPal (additional processing fee); note no PayPal account is needed. Or, send an email to followed by a check payment at the door.

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November 15, 2018
6:00 pm - 8:00 pm
Event Category:


Gigasavvy Headquarters
14988 Sand Canyon Ave, Studio 4
Irvine, CA 92618 United States
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