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OCPRSA Writing Workshop

April 21 @ 1:00 pm - 2:00 pm

Writing Workshop

“News-ing” Your Copy for Breakthrough Releases and Pitches

Can’t get the media to bite on your story? Maybe you’re not tuned in to what they consider news!

Learn to weave your client or organization into compelling and newsworthy copy in this fast-paced, hands-on webinar on Wednesday, April 21 at 1 P.M. Jack Appleman, leading PR writing coach, will guide you through challenging exercises where you’ll practice writing engaging subject lines and leads. You can even submit copy for Jack’s real-time review!

Topics include:
• Tap each journalist’s distinctive news hot buttons
• Strategically integrate your client’s products, services, or perspectives into the story
• Craft attention-grabbing subject lines and leads that instantly convey news value

Jack E. Appleman
Jack E. Appleman, prominent PR/business writing instructor and author of 10 Steps to Successful Business Writing—2nd edition (2018, ATD Press), is driven by the belief that all working professionals can dramatically improve their writing by following straightforward techniques. His workshops, webinars and coaching for organizations such as Ragan Communications, PRWeek, and Edelman have helped thousands of individuals achieve better results from their writing.

As president of Successful Business Writing, Jack brings more than 20 years’ experience as a corporate trainer, professor, and PR professional. He has been a frequent speaker and has published several articles on the importance of good writing, including a column in 5-tips-for-crafting-business-stories-that-resonate-with-readers.

In 2014, Jack received the Charles T. Morgan Award from the Association for Talent Development (ATD) for lifetime excellence in corporate training. A professor for 20 years, Jack teaches communication courses at New York University. He received his accreditation in public relations (APR) certification from the Public Relations Society of America.

Jack earned his B.A. in Communication from Ohio State University and his M.S. in Journalism from Ohio University. He is studying for his Ph.D. in Organizational Communication at the State University of New York at Albany.

Wednesday, April 21, 2021

1 p.m. – 2 p.m. PT

Non-Member: $10

Hosted via Zoom:
Registration below is required. Upon confirmation of your payment (if applicable), you will receive the formal meeting invitation with the Zoom link. If you don’t see this important email, first check your junk mail folder then contact Note the deadline to register is 12:30 p.m. the day of the event.

Please reach out to Programs Co-Chairs, Gwen Earle at and Jacob Duarte at

Register Now:


April 21
1:00 pm - 2:00 pm
Event Category: