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Open With A Bang! Craft Compelling Subject Lines and Leads

May 28 @ 1:00 pm - 2:00 pm

Writing Webinar

In PR writing, the opening is everything! Without a dynamic one-two punch, an attention-grabbing subject line and a compelling lead- your pitch or release won’t get a second look, even if you’ve included strong, relevant content.

Learn to craft subject lines and leads that break through the clutter. Get editors and influencers to immediately recognize the value of your message. In this fast-paced, interactive webinar, Jack Appleman, prominent writing instructor and author, will explain the keys for writing captivating copy that fuels success for your client or organization. You’ll complete challenging writing exercises—and get to submit copy for Jack’s real-time feedback!

Topics include:
• Step up your language
• Tune into each journalist’s needs
• Tease news value into subject lines
• Craft leads that convey immediate value

Speaker Biography:
Jack Appleman, prominent PR/business writing instructor and author of 10 Steps to Successful Business Writing—2nd edition (2018, ATD Press), is driven by the belief that working professionals can dramatically improve their writing by following straightforward techniques.

His writing workshops, webinars and one-on-one coaching for agencies and organizations including Ragan Communications and PRWeek, have helped thousands of individuals achieve better results from their writing.

As principal of Successful Business Writing, Jack brings more than 20 years experience as a corporate trainer, professor and PR professional. He has been a frequent speaker and has published several articles on the importance of good writing, including a column in 5-tips-for-crafting-business-stories-that-resonate-with-readers

In 2014, Jack received the Charles T. Morgan Award from the Association for Talent Development (ATD) for lifetime excellence in corporate training. A professor for 18 years, Jack teaches communication courses at New York University. He received his accreditation in public relations (APR) certification from the Public Relations Society of America.

Jack earned his B.A. in Communication from Ohio State University and his M.S. in Journalism from Ohio University. He is studying for his Ph.D. in Organizational Communication at the State University of New York at Albany.

Thursday, May 28, 2020
1pm to 2pm PDT

Hosted via Zoom:
Details will be shared with attendees.

This event is completely FREE for OCPRSA and PRSSA members.

There is a $10 fee for non-members payable with PayPal.

Please register below to receive the formal meeting invitation with the Zoom link and dial-in information.

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May 28
1:00 pm - 2:00 pm
Event Category: