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2019 PR Trends: Storytelling Strategy in the Digital Age

February 14 @ 11:00 am - 1:00 pm

PR Trends 2019

Storytelling is the most powerful way to inspire audiences, activate supporters and engage customers. But how has storytelling evolved in the era of fake news, content saturation and click bait? And how will effective storytelling change in 2019?

Join us at the first OCPRSA program of 2019 and learn from leaders in public relations, social media marketing and corporate communications who are at the forefront of ethical and disruptive storytelling.

Our expert panel, moderated by Immediate Past President Dan Nasitka, Principal Rocketeer, Rocket Science Marketing + Public Relations, will share key trend insights and discuss their perspective on disruptive storytelling in PR, including issues related to ethics and accountability, social media, journalism, digital marketing; the role of media and influencers; and how to stand apart from the crowd in the coming year.

MODERATOR:

Dan NasitkaDan Nasitka
Principal Rocketeer
Rocket Science Marketing + Public Relations

Dan currently leads “launch missions” around earned media, communications integration, and special projects for all clients. This includes story innovation, brand engagement and content creation. He is a thought leader and champion of great storytelling. Over the years, Nasitka has partnered with top brands like the LA Kings, City of Los Angeles, Discovery Cube OC & LA, the County of Orange, Boys & Girls Clubs, Fit-Line Global, and Yoke Payments. Dan served as President of the Public Relations Society of America (PRSA), Orange County Chapter in 2018 and is a frequent speaker at universities around the region where he leads thought provoking conversations on the topics of branding, social media, media relations and professional development. One time, he even graced the cover of OC Metro’s 40 Under 40 list.

Mike DelgadoPANELISTS:

Michael Delgado is the Director of Social Media for Experian and host of the DataTalk podcast. His work has been featured in Forbes, CIO Magazine, Nasdaq, Forrester Research, P.R. News and Social Media Examiner. He received his Bachelor of Arts degree in English Literature from the University of California, Los Angeles and a Master of Arts in Communications for California State University, Fullerton.

Ben EllenbeckerBen Ellenbecker is the Director of Digital and Social Media at Idea Hall, where he specializes in creating thoughtful, engaging branded content with a spotlight on social media strategy. Over the years, Ben has led award-winning digital and social campaigns in partnership with Google, IBM, The United Nations, XPRIZE, All Nippon Airways, Popular Science, The McCain Institute and many more.

Tanya Salcido is the Digital Strategy Consultant & Co-Founder of #LatinaGeeks. With more than 15 years of broad integrated marketing experience, Tanya Salcido is highly skilled at developing proven digital marketing strategies, social media plans and results-driven advertising solutions. As a digital marketing consultant, she spearheads digital program strategy and execution for clients in various sectors, including healthcare, technology and nonprofit.

Tanya SalcidoWhile she’s savvy in serving the needs of a wide variety of clientele, Tanya has a particular passion and flair for digital marketing for the Latino market. Her work in this area includes published pieces in Hispanic-focused magazines and co-founding #LatinaGeeks, a 501(c)(3). The organization’s mission is to empower and inspire Latinas by sharing technical knowledge, business skills, and entrepreneurship resources through hands-on workshops and community events.

Tanya earned a bachelor’s degree in Communications with an emphasis in Advertising from California State University, Fullerton. She has been recognized for her social media leadership, including an award for best educational livestream and top Latina tech blogger. Tanya has also provided thought-leadership while sitting on various branding and social media panels throughout Orange County and Los Angeles.

Although she’s driven and dedicated to her career, this Orange County native doesn’t believe in being all work and no play. Tanya loves exploring California’s wine regions, cooking, and watching 80s movie classics like The Breakfast Club, Pretty in Pink and Valley Girl. She is also an avid baseball fan, which once led to her scoring an Ultimate Fan grand prize from the Angels.

Teri SawyerTeri Sawyer is the Chief Visibility Officer of T&Co. Branding, Marketing & PR Agency, an award-winning agency that specializes in creating strategic brand visibility programs for consumer and business clients nationwide.

Teri has developed and implemented award-winning marketing and PR campaigns for T&Co. clients, which have included Deloitte & Touche, Mitsubishi, Pedego Electric Bikes, Toshiba, Venstar and Walt Disney. Her specialty is media relations, focused on providing brand image campaigns resulting in high-profile media coverage.

Her clients have been featured in Bloomberg BusinessWeek, Entrepreneur Magazine, Inc. Magazine, and the Wall Street Journal as well as network TV and leading consumer media outlets, online media and television programs.

She has a BA in Journalism from CSU Long Beach. T&Co. was founded in 1993 and is based in Dana Point, California. She has been a member of OC PRSA since 1987.

WHEN:

Thursday, Feb. 14, 2019
11 a.m. – 1 p.m.
(Lunch will be served)

WHERE:

UCI’s The Cove
5141 California Ave #200, Irvine, CA 92617

COST with PAYMENT by FEBRUARY 8:

$40 OCPRSA Members
$55 Non-Members
$33 PRSSA Students

Note the OCPRSA member rate is offered only to chapter members. Non-member guests of members should pay the non-member rate. Thank you!

After February 8 no refunds are available and each ticket is an additional $5.

THIS EVENT HAS SOLD-OUT and WE ARE UNABLE TO WELCOME WALK-INS at the EVENT.

Details

Date:
February 14
Time:
11:00 am - 1:00 pm
Event Category:

Venue

The Cove at UCI Applied Innovation
5141 California Ave.
Irvine, CA 92617 United States
+ Google Map
Website:
http://innovation.uci.edu/the-cove/