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Public Relations Measurement: Quantifying Science & Art

November 5, 2020 @ 12:00 pm - 1:00 pm

PR Measurement

Being able to demonstrate value to an organization is a vital skill for any public relations professional. But with public relations being a mix of art and science, it can be difficult to showcase results both in a quantitative and qualitative manner. In this workshop, learn how to go beyond metrics like impressions to bring your results to life for your team and executives, whether you work for an enterprise-size organization or a local nonprofit.

Participants will learn how to:

• Identify the metrics that matter most to your organization.
• Ensure unity in how metrics are being reported across teams.
• Give context to metrics that bring reports to life and demonstrate value.

About Carly Owens:

Carly Owens is a public relations specialist at Experian, a global information services company. In her role, she oversees measurement of the North America region and global public relations efforts and plans and implements public relations programming for Experian’s Automotive and Marketing Services business units.

Prior to joining Experian, Carly worked as a communications specialist at the College of Education & Integrative Studies at Cal Poly Pomona. In her downtime, Carly enjoys being part of the community service committee of the Orange County Public Relations Society of America, and volunteering with Operation Christmas Child, a project of Samaritan’s Purse. Carly earned her bachelor of science in communication at Cal Poly Pomona, and is currently pursuing her MBA at the University of California, Irvine.

You can connect with her on LinkedIn, or follow her stream of random thoughts on Twitter at @magicalcarly.

When:
Thursday, November 5, 2020
12:00 – 1:00 p.m. PT

Pricing:
OCPRSA Member or Student FREE | Non Member – $20

Zoom Event:
Registration and payment below is required. Upon confirmation of your payment (if applicable), you will receive the formal meeting invitation with the Zoom link and dial-in information. If you don’t see this important email, first check your junk mail folder then contact info@OCPRSA.org. Note the deadline to register is 11 a.m. the morning of the event.

Register Now:

Details

Date:
November 5, 2020
Time:
12:00 pm - 1:00 pm
Event Category: