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Tips For Success in Corporate & Non-Profit Public Relations

October 21, 2020 @ 5:30 pm - 7:00 pm

YoPro Webinar


Join OCPRSA for the final YoPro webinar of the year, “Tips for Success in Corporate & Non-Profit Public Relations” on Wednesday, October 21, 2020 at 5:30 pm. If you have ever been curious about working in the corporate or non-profit world, this is a webinar for you! The panel will be moderated by Sammi Rocco, Communications Specialist, Orange County Business Council, and YoPro committee member, OCPRSA.

Our panelists will share their experience of working in the corporate and non-profit sectors and how it has shaped them into the professionals they are today. We’ll hear about all the benefits that come along with working within these sectors and what difficulties they have to overcome.

Meet our panelists:

Elena Bosch, APR; Public Relations & Marketing Communications Strategist – Think Together

Elena Bosch, APR, is the Public Relations and Communications Manager for Think Together, the state’s largest afterschool and expanded learning provider. In her role, she oversees media relations and strategy for the education nonprofit helping secure media coverage from San Diego to the Bay Area, Los Angeles to Palm Springs.

Outside of her role at Think Together, she serves as the Community Service Chair for the Orange County chapter of the Public Relations Society of America connecting nonprofit professionals to public relations professionals to expand awareness and community need through the area.

In her freetime, she enjoys contributing to local parenting and health blogs, getting outdoors with her family and catching her favorite bands live in concert

Christopher Duncan; Media Relations Representative – Northrop Grumman

Christopher Duncan is the Media Relations Representative for Northrop Grumman, an American global aerospace and defense technology company that is one of the world’s largest weapons manufacturers and military technology providers.

In his role, Duncan manages media engagement process documents for tradeshows, RTQs, and standard templates. Additionally, he supports the media relations team with sector and priority media engagements.

In past positions, Duncan has produced digital media content, press releases, media advisories, and other correspondence to communicate/project mission, vision, and influence. As well as, supporting the United States Marine Corps as its Media Relations Manager to produce daily media reports and distribute them to the MCB Camp Pendleton’s Commanding General and other key personnel to provide awareness of the bases local, regional, national and global impact.

Lance Hakker; Sr. Category Manager – Actions Sports, Igloo Products Corp.

Lance Hakker has been involved in the action sports industry for twenty years. Hakker started out as an amateur snowboarder, then graduated from CSUF with a degree in Marketing. Then he landed the gig as Global Team Manager for K2 Snowboarding.

After a year at K2, at 26 years old, Hakker left to start his own brands. With his brother and a friend, he launched Ashbury Eyewear and Videograss, a snowboard video production. He left Ashbury after ten years to work at The Berrics, later to be merged into Hypebeast’s business. Here Hakker ran brand partnerships for nearly four years. In 2020 Hakker went from Element as Marketing Manager for the Americas, which he started this February and now he is at Igloo Coolers as their Sr. Category Manager for Action Sports.

During all of this, Hakker launched another business called Howl Gloves. He had a falling out with the partners and moved on. He did marketing consultation for KR3W and have done a ton of content work, including writing feature stories and having his own column in Snowboarder Magazine.
Throughout everything he has done, relationships and understanding other individual’s needs within the industry have been a key to his success and any story-teller’s success.

Yumiko Whitaker; Chief Development Officer – Women Helping Women

Yumiko Whitaker has fueled the success of many entities in the public, private and nonprofit sectors. Her work has taken her from Downtown LA, to LA’s Westside, South LA, Sweden, The Netherlands, Finland, Orange County and beyond. Her vast experience guiding the progress of The Municipal Courts, Ocean Park Community Center, the 28th Senatorial District, American Cancer Society, The Gap, IKEA and her own consultancy has shaped meaningful change.

Her early start as a PR practitioner provided a solid base for her trajectory and continues to be a wellspring of superpowers applied to solve today’s complex marketplace challenges. In her current role as Chief Development Officer of Women Helping Women (, she is positioning the 27-year-old employment readiness nonprofit for greater community impact and solvency. Within her first six months, she secured more grant funding than the organization has ever received within a single fiscal year. Amid the pandemic and despite a loss of revenue from the two highest income generators – WHW’s social enterprise retail boutique and its cancelled spring fundraising luncheon, the organization achieved a year end profit after two consecutive years of financial decline.

Yumiko loves helping others thrive and serves as a mentor to many, building bright futures and a better tomorrow. She is the youngest of six children born to a Japanese mother and an African American father. She serves as a hands-on caregiver to her 92-year-old mother who is battling Alzheimer’s and is also a survivor of the Nagasaki Atomic Bomb Attack.

As a lover of nature and the outdoors, she enjoys hiking, mountain bike riding, camping and visiting botanic gardens. One of her favorite quotes is “And the day came when the risk to remain tight in a bud was greater than the risk it took to bloom.” Unknown

Wednesday, October 21, 2020 | 5:30 – 7:00 PM PT

Hosted via Zoom:
Details will be shared with attendees.

The event is FREE for students and OCPRSA members, $20 for all non-members.

Please register below to receive the formal meeting invitation with the Zoom link and dial-in information. If you don’t see this important email, first check your junk mail folder then contact

For questions, please reach out to YoPro Chair, Jacob Duarte at

Register Now:


October 21, 2020
5:30 pm - 7:00 pm
Event Category: