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May 2020

Open With A Bang! Craft Compelling Subject Lines and Leads

May 28 @ 1:00 pm - 2:00 pm

In PR writing, the opening is everything! Without a dynamic one-two punch, an attention-grabbing subject line and a compelling lead- your pitch or release won’t get a second look, even if you’ve included strong, relevant content. Learn to craft subject lines and leads that break through the clutter. Get editors and influencers to immediately recognize the value of your message. In this fast-paced, interactive webinar, Jack Appleman, prominent writing instructor and author, will explain the keys for writing captivating copy…

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