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November 2020

Public Relations Measurement: Quantifying Science & Art

November 5 @ 12:00 pm - 1:00 pm

Being able to demonstrate value to an organization is a vital skill for any public relations professional. But with public relations being a mix of art and science, it can be difficult to showcase results both in a quantitative and qualitative manner. In this workshop, learn how to go beyond metrics like impressions to bring your results to life for your team and executives, whether you work for an enterprise-size organization or a local nonprofit. Participants will learn how to:…

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