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June 2020

Five Steps for Writing Breakthrough By-Liners and Blogs

June 10 @ 1:00 pm - 2:00 pm

Why do certain contributed articles entice editors and resonate with target audiences? Why do certain blogs captivate readers and get shared all over? Learn to craft by-liners and blogs with stopping power in this fast-paced, interactive webcast led by Jack Appleman, prominent PR writing instructor and author. Practice creating enticing themes, generating compelling copy, and structuring content to keep readers engaged from start to finish. Complete a series of challenging writing exercises and submit copy for Jack’s real-time feedback! Topics…

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The Art of Storytelling with Mark Sevi

June 30 @ 12:00 pm - 1:00 pm

With the current 24-hour news cycle, it's imperative for communications professionals to tell engaging stories that instantly catch the attention of reporters and the general public. Mark Sevi, a professional writer and founder of the Orange County Screenwriters Association, has developed and refined strategies used in film that can help guarantee a captive audience. Whether you're pitching a news release for a client or re-branding your company, Mark will share proven narrative techniques for creating the type of story that…

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July 2020

Implicit Bias Workshop for Communicators

July 8 @ 11:00 am - 1:00 pm

Over the past several decades, social science research has revealed that even the most well-intentioned people experience some degree of implicit bias – the unconscious and often subtle associations we make between groups of people and stereotypes about those groups. This 2-hour workshop will guide participants through a journey of personal exploration for an awareness of the shortcuts and subsequent perceptions we make about people and our surroundings. It will also provide basic skills, through transformative learning, to increase awareness…

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How PRSA Has Shaped My Career

July 16 @ 5:30 pm - 7:00 pm

Join OCPRSA for the YoPro webinar, “How PRSA Has Shaped My Career” on Thursday, July 16, 2020 at 5:30 pm. As many PRSSA students transition into the workforce and young  professionals seek career development opportunities, PRSA can play an integral role in guiding you to become a communications pro. Attendees will hear the diverse career journeys of our panelists’ who all share one common factor, PRSA. We will hear the role PRSA has played in their journey and why it…

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August 2020

Your Story Matters

August 26 @ 8:30 am - 10:00 am

OCPRSA’s annual diversity event, Your Story Matters, will be held online this year. Join other PR practitioners on August 26 from 8:30-10 a.m. PT for a time of powerful stories, pivotal conversations and practical application. As organizations navigate the unraveling of the country’s hurt and pain over racial injustice, communicators hold the responsibility for telling the stories of their diverse communities. Stories have the power to bridge the gap between people from different backgrounds and cultures and give voice to…

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September 2020

Leading Yourself and Others in Challenging Times

September 15 @ 1:00 pm - 2:00 pm

OCPRSA invites senior-level practitioners to join us for an important Leadership session with Management Training Consultant Cecilia Gorman. Cecilia will facilitate an interactive discussion that digs into the current difficulties senior leaders face in such a challenging environment. Times are tough, perhaps the toughest we've been called to face as leaders. You may be challenged with: 1. Calming employees who are worried and anxious to an unprecedented degree 2. Motivating employees who are fed up with all the change and…

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PR Gives Back Goes Virtual

September 29 @ 5:00 pm - 6:00 pm

It’s that time of year again. OCPRSA is looking to GIVE BACK with a NEW virtual format. Nonprofit specialists, public relations professionals and communications students are invited to for a unique digital networking and mentoring experience. New this year … We’ll start our session with an industry insider’s look into how nonprofit professionals can leverage public relations to amplify their message and move into a working session to learn from seasoned public relations practitioners. This event is free and open…

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October 2020

Virtual PROTOS Awards

October 8 @ 6:30 pm - 8:00 pm

OCPRSA is proud to present the first-ever virtual PROTOS Award Gala on October 8, 2020, from 6:30 p.m. - 8:00 p.m. Mark your calendars and join us as we journey through this new frontier. This event is FREE to everyone. NETWORKING FROM 6:30 - 7:00 P.M. Join your friends and colleagues for speed networking, table chats, and a special guest speaker. Make sure to register right away to get set up ahead of time. The program works best on a…

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Tips For Success in Corporate & Non-Profit Public Relations

October 21 @ 5:30 pm - 7:00 pm

  Join OCPRSA for the final YoPro webinar of the year, “Tips for Success in Corporate & Non-Profit Public Relations” on Wednesday, October 21, 2020 at 5:30 pm. If you have ever been curious about working in the corporate or non-profit world, this is a webinar for you! The panel will be moderated by Sammi Rocco, Communications Specialist, Orange County Business Council, and YoPro committee member, OCPRSA. Our panelists will share their experience of working in the corporate and non-profit…

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November 2020

Public Relations Measurement: Quantifying Science & Art

November 5 @ 12:00 pm - 1:00 pm

Being able to demonstrate value to an organization is a vital skill for any public relations professional. But with public relations being a mix of art and science, it can be difficult to showcase results both in a quantitative and qualitative manner. In this workshop, learn how to go beyond metrics like impressions to bring your results to life for your team and executives, whether you work for an enterprise-size organization or a local nonprofit. Participants will learn how to:…

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