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February 2021

Instagram Tips for a New Year

February 3 @ 10:00 am - 11:00 am

Join OCPRSA for our first virtual event of 2021, “Instagram Tips for a New Year” on Wednesday, February 3, at 10:00 a.m. From Stories and Reels, to shopping and the new more authentic look, Instagram is moving forward, with more tools for selling and engagement online. This webinar will highlight new Instagram features for businesses and helpful tips to create share worthy images and videos. Roni Ramos, Founder & President of Harmony 3 Productions, will take a closer look on…

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Introductory APR Study Session

February 8 @ 6:30 pm - 7:30 pm

Learn about the APR - Your Career Report Card The APR process is an exercise in success. Self-assessment activities along the way—as well as the formal assessment elements themselves—inevitably communicate strengths, limitations, and requirements. You’ll come away with a clear understanding of your PR skills in the form of valuable personalized information to apply toward advancing your present role and future career. Sounds intriguing you say. But are you wondering about how the annual 10-week study session will work through…

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March 2021

APR Study Session Course

March 1 @ 6:30 pm - 8:00 pm

Join OCPRSA for our annual APR Study Session Course, a 10-week series of instructional classes held every spring that prepares mid- to senior-level practitioners to sit for the panel presentation and computer-based exam. An accredited PR professional instructs each class and candidates are provided with a structured process for learning the material and studying with each other. The course includes instructional classes, mock panel presentation, portfolio preparation, and formally evaluated panel presentation. When: The course officially began Feb. 22 and…

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Networking and Yoga

March 10 @ 6:00 pm - 7:00 pm

OCPRSA is thrilled to host our first Networking & Yoga event, led by Emma Goulden, on Wednesday, March 10. We will kick things off with a 15-minute networking session followed by a 45-minute yoga practice. Emma’s practice is designed for beginner and intermediate yogis. Join us for a virtual session as she leads you through a vinyasa level 1 flow that will incorporate calming breathing techniques to help you stay present through the practice, body warming exercises, and moves that…

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Case Study Event: Turning Data into Actionable Information

March 30 @ 6:00 pm - 7:00 pm

How Communicators Can Leverage Research to Secure Meaningful Coverage and Generate Consumer Awareness OCPRSA will host a Case Study Event: Turning Data into Actionable Information, presented by John Novaria, Principal of Novaria Communication. The presentation will take place on Tuesday, March 30 at 6:00 P.M. PST. The Better Business Bureau (BBB) recently published its 2020 Risk Report, showing a surge in online scams during the pandemic as lockdowns forced people indoors and onto their devices 24/7. John worked with his…

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Morning Coffee with Media YOUTUBE LIVE EVENT Featuring Peter Brennan

March 31 @ 8:00 am - 9:30 am

Presented by Reveille and Foxhound Productions ALERT! The new link to access the live video feed for our audience: Join us for 2021’s first Morning Coffee with Media featuring Peter J. Brennan, executive editor of the Orange County Business Journal (OCBJ). It’s been just over a year since our county and world have been shaken by the impact of COVID-19 – with the business community taking its fair share of impact. We’ll have a chance to hear directly from…

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April 2021

OCPRSA Writing Workshop

April 21 @ 1:00 pm - 2:00 pm

“News-ing” Your Copy for Breakthrough Releases and Pitches Can’t get the media to bite on your story? Maybe you’re not tuned in to what they consider news! Learn to weave your client or organization into compelling and newsworthy copy in this fast-paced, hands-on webinar on Wednesday, April 21 at 1 P.M. Jack Appleman, leading PR writing coach, will guide you through challenging exercises where you’ll practice writing engaging subject lines and leads. You can even submit copy for Jack’s real-time…

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May 2021

PR Gives Back

May 19 @ 5:30 pm - 7:30 pm

OCPRSA invites you to PR Gives Back – a free, virtual event now open to nonprofits AND small businesses! WHEN: Wednesday, May 19, 2021 from 5:30 p.m. – 7:30 p.m.   Nicole Morrison WHAT: • Hear from Nicole Morrison, Communications Manager, Goodwill of Orange County on maximizing the impact of PR & marketing through the power of storytelling, digital media, rethinking ad spend and of course, wearing many hats • Free 1:1 strategy session with a PR pro • Networking…

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Comms Strategy To Engage The AAPI Community

May 26 @ 12:00 pm - 1:00 pm

Comms Strategy to Engage the AAPI Community In honor of Asian American and Pacific Islander (AAPI) Heritage Month, join OCPRSA for a discussion around diversity and inclusion on Wednesday, May 26 at 12:00 P.M. Attendees will hear insight from three panelists who currently lead D&I efforts for their organizations. This event is an opportunity for all to learn, engage, and honor our members of the AAPI community. Panelists Include: Sharon Franklin Director, Inclusion, Development & Culture at Cox Communications Sharon…

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June 2021

Moving Past “Unprecedented” Part Two: Evaluating the 2021 PR and Comms Job Market

June 17 @ 12:00 pm - 1:00 pm

2021 is here and with it, vaccines and the hope of a return to normalcy. But for our PRSSA students, YoPro members and job-seeking pros, the pandemic has left the job market turned upside down. As you begin your journey into a post-Covid workforce, how will the field look different? What are recruiters looking for and how can you be prepared to navigate this new world as you try to land your dream job? A panel of experts will provide…

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