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October 2020

Tips For Success in Corporate & Non-Profit Public Relations

October 21, 2020 @ 5:30 pm - 7:00 pm

  Join OCPRSA for the final YoPro webinar of the year, “Tips for Success in Corporate & Non-Profit Public Relations” on Wednesday, October 21, 2020 at 5:30 pm. If you have ever been curious about working in the corporate or non-profit world, this is a webinar for you! The panel will be moderated by Sammi Rocco, Communications Specialist, Orange County Business Council, and YoPro committee member, OCPRSA. Our panelists will share their experience of working in the corporate and non-profit…

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November 2020

Public Relations Measurement: Quantifying Science & Art

November 5, 2020 @ 12:00 pm - 1:00 pm

Being able to demonstrate value to an organization is a vital skill for any public relations professional. But with public relations being a mix of art and science, it can be difficult to showcase results both in a quantitative and qualitative manner. In this workshop, learn how to go beyond metrics like impressions to bring your results to life for your team and executives, whether you work for an enterprise-size organization or a local nonprofit. Participants will learn how to:…

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December 2020

OCPRSA and HPRA OC Present: Moving Past “Unprecedented”

December 10, 2020 @ 6:00 pm - 8:00 pm

Preparing for a new communications and PR world in 2021 Join your OCPRSA and HPRA OC colleagues to hear from some of the top communications and PR professionals in southern California about the new landscape we find ourselves in heading into 2021. After a challenging year with many firsts, how will our field look different in 2021? What has the COVID-19 pandemic taught us about effective communications in a crisis? How has gaining media coverage changed? Most importantly, how can…

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February 2021

Instagram Tips for a New Year

February 3 @ 10:00 am - 11:00 am

Join OCPRSA for our first virtual event of 2021, “Instagram Tips for a New Year” on Wednesday, February 3, at 10:00 a.m. From Stories and Reels, to shopping and the new more authentic look, Instagram is moving forward, with more tools for selling and engagement online. This webinar will highlight new Instagram features for businesses and helpful tips to create share worthy images and videos. Roni Ramos, Founder & President of Harmony 3 Productions, will take a closer look on…

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Introductory APR Study Session

February 8 @ 6:30 pm - 7:30 pm

Learn about the APR - Your Career Report Card The APR process is an exercise in success. Self-assessment activities along the way—as well as the formal assessment elements themselves—inevitably communicate strengths, limitations, and requirements. You’ll come away with a clear understanding of your PR skills in the form of valuable personalized information to apply toward advancing your present role and future career. Sounds intriguing you say. But are you wondering about how the annual 10-week study session will work through…

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March 2021

APR Study Session Course

March 1 @ 6:30 pm - 8:00 pm

Join OCPRSA for our annual APR Study Session Course, a 10-week series of instructional classes held every spring that prepares mid- to senior-level practitioners to sit for the panel presentation and computer-based exam. An accredited PR professional instructs each class and candidates are provided with a structured process for learning the material and studying with each other. The course includes instructional classes, mock panel presentation, portfolio preparation, and formally evaluated panel presentation. When: The course officially began Feb. 22 and…

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Networking and Yoga

March 10 @ 6:00 pm - 7:00 pm

OCPRSA is thrilled to host our first Networking & Yoga event, led by Emma Goulden, on Wednesday, March 10. We will kick things off with a 15-minute networking session followed by a 45-minute yoga practice. Emma’s practice is designed for beginner and intermediate yogis. Join us for a virtual session as she leads you through a vinyasa level 1 flow that will incorporate calming breathing techniques to help you stay present through the practice, body warming exercises, and moves that…

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Case Study Event: Turning Data into Actionable Information

March 30 @ 6:00 pm - 7:00 pm

How Communicators Can Leverage Research to Secure Meaningful Coverage and Generate Consumer Awareness OCPRSA will host a Case Study Event: Turning Data into Actionable Information, presented by John Novaria, Principal of Novaria Communication. The presentation will take place on Tuesday, March 30 at 6:00 P.M. PST. The Better Business Bureau (BBB) recently published its 2020 Risk Report, showing a surge in online scams during the pandemic as lockdowns forced people indoors and onto their devices 24/7. John worked with his…

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Morning Coffee with Media YOUTUBE LIVE EVENT Featuring Peter Brennan

March 31 @ 8:00 am - 9:30 am

Presented by Reveille and Foxhound Productions ALERT! The new link to access the live video feed for our audience: Join us for 2021’s first Morning Coffee with Media featuring Peter J. Brennan, executive editor of the Orange County Business Journal (OCBJ). It’s been just over a year since our county and world have been shaken by the impact of COVID-19 – with the business community taking its fair share of impact. We’ll have a chance to hear directly from…

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April 2021

OCPRSA Writing Workshop

April 21 @ 1:00 pm - 2:00 pm

“News-ing” Your Copy for Breakthrough Releases and Pitches Can’t get the media to bite on your story? Maybe you’re not tuned in to what they consider news! Learn to weave your client or organization into compelling and newsworthy copy in this fast-paced, hands-on webinar on Wednesday, April 21 at 1 P.M. Jack Appleman, leading PR writing coach, will guide you through challenging exercises where you’ll practice writing engaging subject lines and leads. You can even submit copy for Jack’s real-time…

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