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August 2020

Your Story Matters

August 26, 2020 @ 8:30 am - 10:00 am

OCPRSA’s annual diversity event, Your Story Matters, will be held online this year. Join other PR practitioners on August 26 from 8:30-10 a.m. PT for a time of powerful stories, pivotal conversations and practical application. As organizations navigate the unraveling of the country’s hurt and pain over racial injustice, communicators hold the responsibility for telling the stories of their diverse communities. Stories have the power to bridge the gap between people from different backgrounds and cultures and give voice to…

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September 2020

Leading Yourself and Others in Challenging Times

September 15, 2020 @ 1:00 pm - 2:00 pm

OCPRSA invites senior-level practitioners to join us for an important Leadership session with Management Training Consultant Cecilia Gorman. Cecilia will facilitate an interactive discussion that digs into the current difficulties senior leaders face in such a challenging environment. Times are tough, perhaps the toughest we've been called to face as leaders. You may be challenged with: 1. Calming employees who are worried and anxious to an unprecedented degree 2. Motivating employees who are fed up with all the change and…

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PR Gives Back Goes Virtual

September 29, 2020 @ 5:00 pm - 6:00 pm

It’s that time of year again. OCPRSA is looking to GIVE BACK with a NEW virtual format. Nonprofit specialists, public relations professionals and communications students are invited to for a unique digital networking and mentoring experience. New this year … We’ll start our session with an industry insider’s look into how nonprofit professionals can leverage public relations to amplify their message and move into a working session to learn from seasoned public relations practitioners. This event is free and open…

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October 2020

Virtual PROTOS Awards

October 8, 2020 @ 6:30 pm - 8:00 pm

OCPRSA is proud to present the first-ever virtual PROTOS Award Gala on October 8, 2020, from 6:30 p.m. - 8:00 p.m. Mark your calendars and join us as we journey through this new frontier. This event is FREE to everyone. NETWORKING FROM 6:30 - 7:00 P.M. Join your friends and colleagues for speed networking, table chats, and a special guest speaker. Make sure to register right away to get set up ahead of time. The program works best on a…

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Tips For Success in Corporate & Non-Profit Public Relations

October 21, 2020 @ 5:30 pm - 7:00 pm

  Join OCPRSA for the final YoPro webinar of the year, “Tips for Success in Corporate & Non-Profit Public Relations” on Wednesday, October 21, 2020 at 5:30 pm. If you have ever been curious about working in the corporate or non-profit world, this is a webinar for you! The panel will be moderated by Sammi Rocco, Communications Specialist, Orange County Business Council, and YoPro committee member, OCPRSA. Our panelists will share their experience of working in the corporate and non-profit…

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November 2020

Public Relations Measurement: Quantifying Science & Art

November 5, 2020 @ 12:00 pm - 1:00 pm

Being able to demonstrate value to an organization is a vital skill for any public relations professional. But with public relations being a mix of art and science, it can be difficult to showcase results both in a quantitative and qualitative manner. In this workshop, learn how to go beyond metrics like impressions to bring your results to life for your team and executives, whether you work for an enterprise-size organization or a local nonprofit. Participants will learn how to:…

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December 2020

OCPRSA and HPRA OC Present: Moving Past “Unprecedented”

December 10, 2020 @ 6:00 pm - 8:00 pm

Preparing for a new communications and PR world in 2021 Join your OCPRSA and HPRA OC colleagues to hear from some of the top communications and PR professionals in southern California about the new landscape we find ourselves in heading into 2021. After a challenging year with many firsts, how will our field look different in 2021? What has the COVID-19 pandemic taught us about effective communications in a crisis? How has gaining media coverage changed? Most importantly, how can…

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February 2021

Instagram Tips for a New Year

February 3 @ 10:00 am - 11:00 am

Join OCPRSA for our first virtual event of 2021, “Instagram Tips for a New Year” on Wednesday, February 3, at 10:00 a.m. From Stories and Reels, to shopping and the new more authentic look, Instagram is moving forward, with more tools for selling and engagement online. This webinar will highlight new Instagram features for businesses and helpful tips to create share worthy images and videos. Roni Ramos, Founder & President of Harmony 3 Productions, will take a closer look on…

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Introductory APR Study Session

February 8 @ 6:30 pm - 7:30 pm

Learn about the APR - Your Career Report Card The APR process is an exercise in success. Self-assessment activities along the way—as well as the formal assessment elements themselves—inevitably communicate strengths, limitations, and requirements. You’ll come away with a clear understanding of your PR skills in the form of valuable personalized information to apply toward advancing your present role and future career. Sounds intriguing you say. But are you wondering about how the annual 10-week study session will work through…

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March 2021

APR Study Session Course

March 1 @ 6:30 pm - 8:00 pm

Join OCPRSA for our annual APR Study Session Course, a 10-week series of instructional classes held every spring that prepares mid- to senior-level practitioners to sit for the panel presentation and computer-based exam. An accredited PR professional instructs each class and candidates are provided with a structured process for learning the material and studying with each other. The course includes instructional classes, mock panel presentation, portfolio preparation, and formally evaluated panel presentation. When: The course officially began Feb. 22 and…

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