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May 2020

How to be ‘Employee of the Month’ from your Couch

May 14, 2020 @ 5:30 pm - 6:30 pm

The WFH Do’s and Don’ts Join OCPRSA for the first YoPro webinar of the year, "How to be 'Employee of the Month' from your Couch: The WFH Do’s and Don’ts" on Thursday, May 14th at 5:30 pm. As the world has continued to change over the last two months, working from home (WFH) has definitely been a transition for communications professionals and students alike. This webinar will provide tips and tricks to help bring the best value to this new…

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Morning Coffee with Media Featuring Todd Harmonson

May 27, 2020 @ 9:00 am - 10:00 am

Presented by Reveille and Foxhound Productions Join us for your first cup of the day! Todd Harmonson, senior editor of the Orange County Register/Southern California News Group, revisits us after his Morning Coffee with Media stop last year. So much has changed not only in our county, but at the Register as well. We’ll check in with Todd to get an inside look into how the paper’s exceptional reporting has evolved, while providing frontline coverage of all things COVID. We’ll…

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Open With A Bang! Craft Compelling Subject Lines and Leads

May 28, 2020 @ 1:00 pm - 2:00 pm

In PR writing, the opening is everything! Without a dynamic one-two punch, an attention-grabbing subject line and a compelling lead- your pitch or release won’t get a second look, even if you’ve included strong, relevant content. Learn to craft subject lines and leads that break through the clutter. Get editors and influencers to immediately recognize the value of your message. In this fast-paced, interactive webinar, Jack Appleman, prominent writing instructor and author, will explain the keys for writing captivating copy…

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June 2020

Five Steps for Writing Breakthrough By-Liners and Blogs

June 10, 2020 @ 1:00 pm - 2:00 pm

Why do certain contributed articles entice editors and resonate with target audiences? Why do certain blogs captivate readers and get shared all over? Learn to craft by-liners and blogs with stopping power in this fast-paced, interactive webcast led by Jack Appleman, prominent PR writing instructor and author. Practice creating enticing themes, generating compelling copy, and structuring content to keep readers engaged from start to finish. Complete a series of challenging writing exercises and submit copy for Jack’s real-time feedback! Topics…

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The Art of Storytelling with Mark Sevi

June 30, 2020 @ 12:00 pm - 1:00 pm

With the current 24-hour news cycle, it's imperative for communications professionals to tell engaging stories that instantly catch the attention of reporters and the general public. Mark Sevi, a professional writer and founder of the Orange County Screenwriters Association, has developed and refined strategies used in film that can help guarantee a captive audience. Whether you're pitching a news release for a client or re-branding your company, Mark will share proven narrative techniques for creating the type of story that…

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July 2020

Implicit Bias Workshop for Communicators

July 8, 2020 @ 11:00 am - 1:00 pm

Over the past several decades, social science research has revealed that even the most well-intentioned people experience some degree of implicit bias – the unconscious and often subtle associations we make between groups of people and stereotypes about those groups. This 2-hour workshop will guide participants through a journey of personal exploration for an awareness of the shortcuts and subsequent perceptions we make about people and our surroundings. It will also provide basic skills, through transformative learning, to increase awareness…

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How PRSA Has Shaped My Career

July 16, 2020 @ 5:30 pm - 7:00 pm

Join OCPRSA for the YoPro webinar, “How PRSA Has Shaped My Career” on Thursday, July 16, 2020 at 5:30 pm. As many PRSSA students transition into the workforce and young  professionals seek career development opportunities, PRSA can play an integral role in guiding you to become a communications pro. Attendees will hear the diverse career journeys of our panelists’ who all share one common factor, PRSA. We will hear the role PRSA has played in their journey and why it…

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August 2020

Your Story Matters

August 26, 2020 @ 8:30 am - 10:00 am

OCPRSA’s annual diversity event, Your Story Matters, will be held online this year. Join other PR practitioners on August 26 from 8:30-10 a.m. PT for a time of powerful stories, pivotal conversations and practical application. As organizations navigate the unraveling of the country’s hurt and pain over racial injustice, communicators hold the responsibility for telling the stories of their diverse communities. Stories have the power to bridge the gap between people from different backgrounds and cultures and give voice to…

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September 2020

Leading Yourself and Others in Challenging Times

September 15, 2020 @ 1:00 pm - 2:00 pm

OCPRSA invites senior-level practitioners to join us for an important Leadership session with Management Training Consultant Cecilia Gorman. Cecilia will facilitate an interactive discussion that digs into the current difficulties senior leaders face in such a challenging environment. Times are tough, perhaps the toughest we've been called to face as leaders. You may be challenged with: 1. Calming employees who are worried and anxious to an unprecedented degree 2. Motivating employees who are fed up with all the change and…

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PR Gives Back Goes Virtual

September 29, 2020 @ 5:00 pm - 6:00 pm

It’s that time of year again. OCPRSA is looking to GIVE BACK with a NEW virtual format. Nonprofit specialists, public relations professionals and communications students are invited to for a unique digital networking and mentoring experience. New this year … We’ll start our session with an industry insider’s look into how nonprofit professionals can leverage public relations to amplify their message and move into a working session to learn from seasoned public relations practitioners. This event is free and open…

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