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Account Executive/Senior Account Executive

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Website Master Plan Communications, Inc.

Full Service PR Agency

Account Executive/Senior Account Executive

We love PR, and have a great time doing it! Master Plan Communications (MPC) is a full-service PR agency serving youth culture, outdoor and business-to-business brands. MPC is looking for an individual with PR agency experience, a strong sense of responsibility; a willingness to learn from the team; strong writing skills; positive attitude; ability to interchangeably work with the team and individually.

MPC’s clients include Igloo, ThirtyTwo, etnies, LAMO, MacFarms, Offshore Lifestyle, Hannibal Industries, the SeaHunter and many others.


  • Manage the client accounts he/she leads by providing the work laid out in the scope of work and staying within the approved budget each month.
  • Provide client service administration support; draft meeting agendas, attend meetings and compile action items, handle scheduling of meetings, logistics and provide billing support
  • Client social media management
  • Develop comprehensive PR plans
  • Manage execution of client PR campaign plans
  • Draft news releases and media pitches
  • Proactive media outreach that includes daily phone pitching to targeted media
  • Write and distribute news releases, pitches, award submissions and other PR materials
  • Lead media events, trade show campaigns and press tours
  • Social media management
  • Create reports summarizing media coverage, outreach and events
  • Establish and maintain strong relationships with clients and media contacts
  • Monitor PR through creating coverage reports.


  • A minimum of two years of public relations experience is required, with a Bachelor’s degree in Communications or a related field.
  • The ability to work well independently, with excellent follow through skills and self-initiative is required for this position.
  • The candidate must have excellent verbal and written communication skills.
  • Intermediate skills on MS Office applications and Adobe Photoshop are also important for this role, familiarity with Cision, Critical Mention are appreciated.

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