The Source


Learning Together at the PRSSA 2017 Leadership Rally

By Alisa Ohara
PRSSA Executive President at Biola University

PRSSA Leadership Conference 2017

PRSSA Leadership Conference 2017“If you want to go fast, go alone. If you want to go far, go together.” This theme permeated the PRSSA 2017 Leadership Rally in Scottsdale, Ariz. that I attended in June as the incoming Biola University PRSSA Chapter President.

The Leadership Rally is an annual event that brings together chapter presidents and firm directors from the 300-plus established chapters throughout the United States, Argentina, Colombia and Peru. This is a significant event because it trains current leaders on how to use the vast amount of resources readily available for any chapter to use.

During the Leadership Rally, attendees shared best practices and innovative ideas in cohort discussions. I took away multiple fundraising ideas and effective communication methods for my chapter during these sessions. I also gleaned inspiration from a series of speakers who presented about different styles of leadership that relate to specific team dynamics. For example, Cheryl Procter-Rogers, APR, PR and Business Strategist, taught the students about transactional, turnaround, and transformational leadership. Transactional leadership is direct and best used for short-term goals whereas transformational leadership is more collaborative in nature and best used for long-term goals.

Though the practical lessons from Leadership Rally were truly valuable, attendees also received the bigger purpose of the importance of our presence. The main goal of PRSSA chapters should not just be about the momentary awards, but truly be centered on member growth. Working together as a cohesive group is crucial to achieve this goal for any PRSSA chapter.

After participating in this invaluable experience, I am more inspired and prepared to implement the lessons learned for my upcoming 2017-2018 term. I hope to heavily focus on creating more chapter structure using the Leadership Rally takeaways as my guide so that my team and I can go far together.

PRSSA Leadership Conference 2017

  1. Angela Burrell

    Love to hear a student leader’s perspective heading into the new academic year. Thanks for the post.

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