The Source


President’s Note: A Year in Review

As 2018 winds down and comes to a close I thought I would take a moment to reflect on the year we’ve had nationally and locally. The dichotomy of news headlines this year ranged from Royal weddings to midterm elections; the Parkland tragedy to a contentious Supreme Court confirmation. We have seen an attack on our critical First Amendment rights and the media verbally bashed over and over.

Yet, through it all remains a constant: the absolute necessity for strong communicators and adherence to ethical standards.

If there is anything to be said about the role, we, as PR and communication professionals play it is that we are needed more than ever. We are needed to share the stories of our clients and organizations. To speak for those without a voice. We are needed to be curious and empathetic. We are needed to be courageous and lead with integrity. This is our duty. This is our responsibility as practicing professionals.

At OCPRSA, we have a strong and dynamic group of leaders and members who embody these qualities day in and day out. Almost 300 professionals who support one another and make each other better. For this is the true reason OCPRSA exists. To help you expand your knowledge base, grow in your careers, and better yourselves professionally.

Over the past 12 months, OCPRSA has hosted some amazing programs and industry events. We even announced two exciting updates – a revamped logo and new website (coming in 2019) – which will lead the Chapter into the next decade of service to our members.

Given this season of the Year in Review, I thought I’d highlight a few of my favorite events from 2018.

  • PR Trends: The Future of Digital (January)

A top-notch panel of experts from Experian, Porter Novelli, Disneyland Resort, and Social Intelligence Agency shared their thoughts on the direction of public relations, social media, and big data in the year to come.

  • Senior Roundtable: Cocktails and Conversations (June)

A revival of the Senior Roundtable brought together over 25 PR practitioners with more than 10 years of experience. Scott Smith of Westbound Communications led attendees through a thoughtful discussion on high-level issues, strategy, and trends in the world of communications.

  • 6th Annual Media Mixer (July)

The most anticipated summer mixer of the year brought together Orange County media and PR professionals to network, eat and drink under the stars at the Fashion Island Hotel in Newport Beach.

  • Diversity Matters (August)

With a powerhouse panel of speakers on hand, the Diversity Matters luncheon brought together PR professionals to engage in a conversation around the importance of diversity inclusion initiatives for organizations and the development of culturally competent teams.

  • PROTOS #Inspired (September)

Orange County’s PR and communications professionals were honored at the 43rd annual awards ceremony held at the beautiful Yost Theater in Downtown Santa Ana. Anthony D’Angelo, National Chair of PRSA gave the evening’s keynote, while Tim Mead of the LA Angels and Taco Bell were both honored as Distinguished Service Award winners.

I’m grateful for all the guest speakers and experts who shared their knowledge and time with us in 2018. And none of these programs and events would be possible without the support of OCPRSA’s Board of Directors and their committee members.

Here’s to a healthy and happy holiday season. Thanks for being a part of OCPRSA and we look forward to seeing you in the new year!

Dan Nasitka
OCPRSA President

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