The Source


Recap of YoPro Mixer with Non-Profit Professionals

By James Alley

“The Non-Profit sector offers great opportunities for professionals looking to work as part of a small team where they can take an all hands on deck approach to learning PR and communications.” Last week’s YoPro networking event and roundtable discussion featuring Janelle Kruly, director of public relations, Orange County School of the Arts and Lindsay Miller, communications specialist, Visit Anaheim, offered insight into the opportunities that exist in the non-profit and tourism sectors of public relations. While both of these industries are more niche than traditional employers they have much to offer a young workforce that is interested in causes they care about and work life balance.

The event kicked off with a great networking session for the students and young professionals in attendance. They had the opportunity to meet with leaders in the non-profit and tourism industries. After networking, a roundtable discussion kicked off with an introduction from those in attendance and a career path outline from the featured speakers. It was great to see students and young professionals engaging with the speakers and asking questions about career paths, daily life in a non-profit environment and where current industry trends are headed.

Both speakers provided insight into some of the practices of non-profits that must remain nimble and on the cutting edge to stay engaged with their audiences. Lindsay Miller highlighted the importance of social media as a tool to bring businesses into conversations and trends that are already occurring. As part of her organizations strategy to bolster their online presence quickly they are connecting with influencers whose audiences are already interested in Anaheim as a destination. This approach allows an organization like Visit Anaheim to engage directly with their target audience, leading Miller to remark, “in the past company’s would market to people, we market through people.”

The event and roundtable discussion were informative and offered information on an alternative career path that might not have been on the radar of those in attendance. We are looking forward to the next series of YoPro events that will kick off in 2018.

Some of the key takeaways from the discussion include:

Agency vs. In-House (Non-Profit)
Higher Salaries Work Life Balance
Exposure More Flexibility
Career Growth Working for a Cause You are Passionate about
  • The key to early success in your career is a “go getter” mindset and a willingness to tackle any problem
  • When working as part of a small team it is important to be a jack of all trades.
  • Companies today want to find candidates that are a good culture fit, especially in the Non-Profit realm


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