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Updated APR Accreditation Renewal Process

By Robin Rockey, APR

APRs are an elite group of highly respected practitioners for a reason – you worked hard to earn your accreditation and continue to put in the time and effort to maintain your APR and demonstrate your public relations knowledge and professionalism to the world.

After many years of benchmark comparisons with other professional education measurement systems, the Universal Accreditation Board (UAB) moved to rename the program “accreditation renewal” effective Jan. 1, 2019, and to adopt a more consistent continuing education unit (CEU) tracking method, effective Jan. 1, 2020.

One of the goals for the program changes was to update the renewal system to ensure that both the high standards and rigorous training that it takes to achieve and maintain your APR status are instantly recognizable across industries.

Timeline for Changes

APRs who need to renew June 30, 2020; Dec. 31, 2020; June 30, 2021 or Dec. 31, 2021, will use the Accreditation Renewal Application that is currently based on points.

APRs who need to renew in 2022, or later, will use the new Accreditation Renewal Application based on CEUs.

More Information

Learn more about the change and how the new system will help ensure that you get the credit you deserve for your commitment to staying on the forefront of the public relations industry by visiting www.praccreditation.org/renew/.

To learn more about the accreditation process, visit https://www.ocprsa.org/about-4/accreditation/.

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